Why Your Website is (and isn’t) Important [Coaches Corner]

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 17 January 2023

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

You’ve probably heard from us before that a good website is one of your two most important assets as a speaker (the other is your demo video). At the same time, once you build your website you can’t just set it and forget it! Along with that great importance comes great responsibility. You might be surprised how much your menu organization matters to potential clients, or how your font choices and pop-up timing influence first-time visitors!

In this episode of The Speaker Lab podcast, Rick Clemons and Maryalice Goldsmith bring some much-needed nuance to the topic of speaker websites. They’re digging deep into what really matters on your website, as well as what isn’t worth your time (when it comes to websites, the perfect is sometimes the enemy of the good)! Have you been trying to coordinate your social media, email marketing, and personal branding with your website? Today’s show covers some incredibly helpful metrics for figuring out if all that effort is paying off.

Here's what you'll learn from this episode:

Why you should visit your own website every day
When to ask for feedback (and the best sources of feedback)
The two raving fans your website should create (and which one you should prioritize)!
How to showcase all aspects of your business without overwhelming visitors
Simple updates to your headline that will get you more speaking gigs
Tips for showing up in google search results
How to let your authentic self shine through online
And so much more!

EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0	Hey, Fran, Graham Baldwin here.
0:01.4	Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?
0:10.2	Well, that tool exists.
0:11.4	And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.
0:19.6	Even better, we're going to teach you exactly how
0:22.1	to create that tool for your speaking business in under an hour. For a limited time, we're going to
0:26.9	be offering a free live training on how to build and use this marketing asset to start booking
0:31.9	paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.
0:38.5	That's what you got to do is go to the speakakerlab.com slash marketing. That's what you got to do is go to the speakerlab.com slash marketing and we'll see you there.
0:49.2	Hey, what's up, Frank? Grant Baldwin here. So glad to have you here with us for another awesome
0:52.6	episode of the speaker lab podcast. Now, one of the best parts of our student experience here at the Speaker
0:57.7	Lab is the coaching that is integrated into our programs. And our team has the experience and
1:02.3	expertise that it takes to help our students gain confidence, clarity, and follow that clear
1:06.2	path to their own speaking success. And so during our Coaches Corner podcast series, you're going to have the opportunity to hear from our director of student success, Mary Alice Goldsmith, and a member of our coaching team. So whether you are at the very beginning of your speaking journey or a well-seasoned veteran in the industry, regardless, our coaches are meeting you where you're at and equipping you to take you to the next level. So I'm going to hand the mic over to them, and I know that you're going to love hearing from
1:30.4	our coaches.
1:30.9	So let's get right into it.
1:32.2	Enjoy.
1:36.7	Hey, everyone.
1:41.6	I'm Mary Alice Goldsmith, director of Student Success at the Speaker Lab.
1:45.1	And today, I'm joined by our very own lead coach, Rick Clemens, for this episode of the Coach's Corner series.
1:51.6	We're so excited to be here with you on this episode where we are going to deep dive into why your website is and isn't important.
2:00.6	How about that intro, Rick? Was that phenomenal or what?
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from The Speaker Lab, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of The Speaker Lab and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.