Why Your Uniqueness Is The Key To Your Success With Made by Mitchell (+ His Million Dollar TikTok Shop Playbook)

Working Hard, Hardly Working

[email protected]

Ceos, Unknown, Feminsim, Advice, Self-improvement, Business, Women In Business, Stories, Education, Marketing, Self Improvement, Health & Fitness, Ceo, Women Leaders, Money, Careers, Success

4.4 • 738 Ratings

🗓️ 9 June 2025

⏱️ 69 minutes

🔗️ Recording | iTunes | RSS

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Summary

SPONSOR

Use my code LOOPXGRACE for 20% off: https://bit.ly/43i5CLx

THIS EPISODE

Starting out as a self-taught makeup artist sharing his looks from his bedroom in Manchester, Mitchell Halliday has grown into one of the most exciting names in beauty today, all before the age of 25.

Not only has he built a global following of millions, but he’s also achieved something so difficult, creating a brand that’s a true cult favourite. His products sell out in minutes, and he was the first person to make $1 million in one day on TikTok shop.

We’re obviously going to get right into the strategy that’s got him here, and ask all the nosy makeup questions I want to ask, but we also really get into how to be unafraid to be truly & authentically yourself, and why being told you’re ‘too much’, can actually be your superpower.

CHAPTERS

0:00 Introduction

1:22 Sponsor

2:30 Working Hard or Hardly Working?

4:27 First makeup product he owned

5:48 The X Factor Story

9:30 Starting out in Makeup

11:00 Blowing up online

14:00 Fame & growing up

16:00 Working with the biggest names

20:44 The first launch

23:20 The recipe for a viral product

29:00 Knowing your market

32:00 Made By Mitchell's Flop Era

39:00: The importance of adapting

42:42: What is TikTok Shop

46:00: The Million $ Hour

48:00 Why you shouldn't emulate other brands

54:00: Why being 'too much' is his superpower

1:02: Best piece of advice he's received

MITCHELL HALLIDAY

Made by Mitchell: https://madebymitchell.co.uk

Instagram: https://www.instagram.com/mmmmitchell/?hl=en

MY LINKS: https://gracebeverley.komi.io/

RETROGRADE, SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own businesses, therefore any mention of them - whilst not being a sponsorship - is obviously monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear 😊

Hosted on Acast. See acast.com/privacy for more information.

Transcript

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0:00.0	For too long, business success has come at the expense of people and the planet.
0:05.2	But the future is for those who aligns success with the flourishing of life.
0:09.9	Drawing on real stories from my own business clients and personal journey,
0:13.6	as well as insights from founders, CEOs, investors, academics and wisdom teachers,
0:18.5	sacred business is a manifesto for the transformation of ourselves
0:21.8	to create businesses that thrive in harmony with life. Sacred business is available now from all
0:27.8	good bookshops and audiobook platforms. This episode is sponsored by Capital One. Let's be real.
0:35.1	How many times have we committed to something thinking it would be one thing?
0:37.7	And then it turns out to me very much not that. Like the time, I thought I could just do a light
0:41.7	refurb on my house, you know, a fresh coat of paint, maybe some new cushions. And suddenly I'm
0:46.1	five Pinterest boards deep, crying over tap handles and a very complex budget spreadsheet. We all
0:50.2	know expectation doesn't always meet reality. And that is why Capital One created Quick Check.
0:54.3	With Quick Check, you can check if you're eligible for a Capital One credit card in just 60 seconds without affecting your credit score,
0:59.9	and you'll always know the APR you'll get before applying. So you know exactly what you're signing up for.
1:04.4	Credit with no nasty surprises. That's one good thing. Search Capital One, 34.9% APR representative variable. T's and Cs apply. This episode is sponsored
1:13.4	by King's Business School, part of King's College London, where you can learn to lead the way with an
1:17.5	executive MBA. I always get asked by aspiring founders how they can really improve their leadership
1:22.2	skills and make a real impact, not just in their career, but on the world. Now, I didn't do an MBA,
1:27.0	but I cannot tell you
1:27.8	how many times in my eight years of running businesses, I've wished that I did. King's Business
1:31.8	School executive MBAs are designed to help you balance profit and purpose so that you can handle
1:35.9	the many complex challenges that come with running a business and continue to lead with confidence.
	...

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