In the world of dog training, there's a lot of people trying to train their dog

focus solely on the use of reinforcement.

Yet there's a great disparity on the success people have when you look at, say,

the success I've had with my dogs. Today, we're turning the microscope on that. Why is it

happening? And what can we do about it? Hi, I'm Susan Garrett. Welcome back to Shape by Dog.

Before we begin, if you're watching this on YouTube, go ahead

and smash that like button like you're smashing a pinata filled with great karma for you.

You know, there's an old saying, if you can't be a glowing example, be a tragic warning.

But sadly, a lot of the other folk on the other side of the reinforcement-based

discussion, they point at the people trying to train their dog in a program that doesn't

use physical corrections or verbal punishment. And they point fingers at the people that are

trying but failing. and they say,

look at that tragic warning. That proves that you need to use a physical corrector. Is that a

word? Sure it is. A physical correction or the dog's just not going to be successful.

The truth is, I don't believe that that is the truth.

My mentor, Bob Bailey, says there's really only three reasons why dog training or animal

training fails. Number one is timing. Number two is criteria. Number three is reinforcement.

Now, I further broke down the reinforcement to the rate of

reinforcement, the delivery of your reinforcement, the placement of your reinforcement or the value

of the reinforcement, RDPV, rate, delivery, placement, or value. Today, we're going to take that magnifying glass

and we're going to look at something that rarely gets looked at, but it's critically

important. But I knew we needed to talk about it because when I've talked about rank your reinforcements, I get a lot of people who say why.

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