Welcome to the Graham Cochran Show where each week I help you create more money,

margin, and meaning in your life. I'm your host, of course, Graham Cochran. Let's get into it.

If your traffic is down, if your course sales are flat, if it just feels like your content

isn't landing the way it used to, you're not alone.

And you're not crazy.

The content marketing game has changed what used to work, grinding out SEO posts, chasing,

the algorithms, building massive audiences, it's not working anymore.

But here's the good news. The new rules don't require you to work harder. In fact, I think they

favor creators who go deeper instead of wider, who focus less on reach and more on a relationship.

So today, I'm going to show you what's working right now

and how to thrive in this new era of content creation. So one of the privileges I have of

coaching and mentoring business owners is I get to ask them questions. I also get to answer their

questions and their questions to actually tell me a lot more than my questions

to them. The things they bring to me, the challenges they bring to me, the areas they're getting

stuck reveal a lot about what's going on, not just in their business, but around the industry

that we're in. If you're in the online space, the creator economy, if you're a podcaster, if you're

a YouTuber, if you're a blogger, if you're a YouTuber, if you're a

blogger, if you're a coach, if you sell courses or memberships or any kind of program online,

whatever you want to call that industry, because the name keeps changing for whatever we're

called. I get insight into the entire industry because I work with a lot of clients in very different

niches of the industry, accountants, musicians, back pain specialists, motorcycle mechanics,

foreign language teachers, like these are all my clients, but they all are creating

...