Why Your Brand Is Who You Are, Not What You Post | Ep 275

Build with Leila Hormozi

Leila Hormozi

Education, Entrepreneurship, Management, How To, Business

5 • 867 Ratings

🗓️ 19 May 2025

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Leila (@LeilaHormozi) outlines what it actually takes to rebrand yourself. Spoiler: it’s not a new wardrobe or a clever post, it’s the gritty, invisible work of changing your behavior when no one is watching. Leila walks through the pain of being misunderstood, why your brand is a lagging indicator, and how to leverage your environment and inner circle to become the person you want to be.

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Transcript

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0:00.0	Real brands don't go viral. They go unnoticed until they're undeniable. Consistency builds brands,
0:07.3	not announcements or PR releases. You don't need a new wardrobe or a big social media announcement
0:15.3	to reinvent or rebrand yourself. You just need to change your behavior. Here's how to rebrand your life and become the
0:22.2	person that you're meant to be. Your brand is just your reputation. So just like in high school,
0:27.4	you had a reputation or in middle school you had a reputation. Now people call it brand, but it's the same thing.
0:32.5	I'm sure there's lots of videos that you can watch on here, they're going to tell you all these sexy ways to rebrand yourself and as fast as possible and all these things. Here's the thing. The people who actually
0:40.6	rebrand themselves are the ones who can endure being unseen and misunderstood while they build
0:46.1	the new version of themselves. So for me, this was really real when I realized that I did not
0:50.5	have the reputation that I wanted after selling my company. We had sold our company
0:54.5	gym launch that Alex and I had started together. And I realized that my reputation was still stuck in
1:00.3	the past. It was still only aligned with who I was when we had started the company. And it really
1:04.9	hadn't evolved to who I was when we sold the company. People didn't know what I did. They didn't
1:09.3	even know that I ran the company. They didn't even know when they joined the company that I was going to be their boss. A lot of people
1:13.9	thought that I was just Alex's executive assistant. And so rather than getting a new wardrobe or
1:19.6	changing my hair color, I was like, okay, well, how would I have to show up and how would I have
1:24.7	to behave to be somebody who had a different brand and had a different
1:28.3	reputation? And what I realized is that I always had this fear of sounding arrogant or egotistical
1:35.9	or being a leader who was full of themselves. And because of that, I actually had really bad
1:43.2	executive presence, meaning I didn't show up with confidence and certainty for my team.
1:48.6	I didn't show up with confidence publicly.
1:50.8	And I didn't insert myself into conversations when I was in rooms with people with my husband Alex, who was also my business partner.
1:57.7	I thought everybody else knew better.
	...

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