What is up? Welcome back to build. And today we want to talk about how to make hard decisions.

I want to talk about this topic because coincidentally yesterday I had somebody on my team ask me, you know, how do you make better decisions as the CEO of the company?

How do you think about decisions? Last week when I was talking

with our new president, we were talking through a decision. He said, what's your decision

making framework for this? I talked about mine. He talked about his. And then this morning,

I was talking to a friend of mine who had a really big life decision to make. And I essentially

realized that this person just didn't have the big life decision to make. And I essentially realized that this person

just didn't have the right framework for making decisions. And so I'll say this. I think that

when I first start off in business, making decisions was not something that I was strong at.

I think that oftentimes I knew what needed to be done or I had an idea in mind, but I had all this emotion

or procrastination or frustration, just energy around the decision that delayed me from making

it sooner than later. And so I ended up delaying a lot of decisions. I ended up passing off a lot

of decisions. I ended up honestly procrastinating a lot of them. I was really thinking about

today because when I was talking with Alex, my partner and husband the other day, he said, well, I think

you're one of your superpowers is actually making decisions. Like, you make really good decisions,

and you're very good at making decisions. And I feel very like when he said it, I was like,

damn right. I am. It's taken me a decade to get here, but it is something

that I feel I've actually been able to master. And I think it's because I've been able to break it down

and put some small habits in place, as well as frameworks in place that helped me make a lot of

really good decisions. And I will say this, like most of the time, when I can think back to the

biggest decisions I've made and the small decisions I've made, I think that I use the same framework for all of them.

So I want to talk about decisions because what I've recognized in having, you know, I do a lot of coaching for CEOs and for people on my team.

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