Why You Think You’re Too Smart for Ads, Studying Violinists to Understand Human Synchrony, and Relieving Pain by Holding Hands
Curiosity Weekly
Warner Bros. Discovery
4.6 • 964 Ratings
🗓️ 17 September 2020
⏱️ 10 minutes
🧾️ Download transcript
Summary
Learn about how a phenomenon called the third-person effect makes us think we’re too smart for advertising to work on us, why scientists used violinists to study how humans sync in a complex network, and why you can relieve pain by holding hands!
The Third-Person Effect Is Why We All Think We’re Too Smart for Ad Campaigns by Anna Todd
- Davison, W. P. (1983). The Third-Person Effect in Communication. Public Opinion Quarterly, 47(1), 1. https://doi.org/10.1086/268763
- Third-Person Effect and Pandemic Flu: The Role of Severity, Self-Efficacy Method Mentions, and Message Source. (2016). Journal of Health Communication. https://www.tandfonline.com/doi/abs/10.1080/10810730.2016.1245801?journalCode=uhcm20
- The Influence of Presumed Fake News Influence: Examining Public Support for Corporate Corrective Response, Media Literacy Interventions, and Governmental Regulation. (2020). Mass Communication and Society. https://www.tandfonline.com/doi/abs/10.1080/15205436.2020.1750656?journalCode=hmcs20
- McLeod, D. M., Eveland, W. P., & Nathanson, A. I. (1997). Support for Censorship of Violent and Misogynic Rap Lyrics. Communication Research, 24(2), 153–174. https://doi.org/10.1177/009365097024002003
Scientists used violinists to study how humans sync in a complex network by Grant Currin
- Elad Shniderman. (2020, August 25). Sync Variations. Vimeo. https://vimeo.com/394199689
- What violin synchronization can teach us about better networking in complex times. (2020). EurekAlert! https://www.eurekalert.org/pub_releases/2020-08/sbu-wvs081120.php
- Shahal, S., Wurzberg, A., Sibony, I., Duadi, H., Shniderman, E., Weymouth, D., Davidson, N., & Fridman, M. (2020). Synchronization of complex human networks. Nature Communications, 11(1). https://doi.org/10.1038/s41467-020-17540-7
- Researchers Study Violinists To Learn How Humans Act in Synchrony. (2020, August 11). Inside Science. https://www.insidescience.org/news/researchers-study-violinists-learn-how-humans-act-synchrony
For an All-Natural Painkiller, Try Holding Your Partner’s Hand by Mae Rice
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Transcript
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| 0:00.0 | Hi, you're about to get smarter in just a few minutes with Curiosity Daily from Curiosity.com. |
| 0:06.0 | I'm Ashley Hamer. |
| 0:07.0 | And I'm Natalia Reagan. |
| 0:08.0 | Today you'll learn about how a thing called the Third Person Effect makes us think we're too smart for ads and how scientists |
| 0:14.6 | use violinists to study how human synchronize. |
| 0:17.4 | And lastly, how holding hands can relieve pain. |
| 0:20.6 | Let's all hold hands and satisfy some curiosity. |
| 0:24.0 | If you've ever watched a misleading commercial or read a fake news article and thought, |
| 0:28.0 | I can see right through this. |
| 0:30.0 | But what about everyone else who can't? |
| 0:32.0 | Then you've experienced the third-person effect. |
| 0:35.0 | This effect is why we think we're too smart for commercials, |
| 0:38.0 | political campaigns, and fake news, |
| 0:40.0 | but other people aren't. |
| 0:41.0 | The term third-person effect was coined in 1983 by sociologist W Phillips |
| 0:46.6 | Davison, who defined it as a tendency for people to assume that a piece of persuasive media |
| 0:52.0 | will have a greater influence on other people than on themselves. |
| 0:55.4 | In one of his studies, half of the participants said that information about a local politician |
| 1:00.4 | would influence other voters more than themselves. |
| 1:03.0 | In another study, Davison found that people tended to think that kids today are more |
| 1:08.0 | influenced by TV commercials than they were as kids. |
| 1:11.0 | The third-person effect even applies to good kinds of persuasion. |
... |
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