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Curiosity Weekly

Why You Think You’re Too Smart for Ads, Studying Violinists to Understand Human Synchrony, and Relieving Pain by Holding Hands

Curiosity Weekly

Warner Bros. Discovery

Science

4.6964 Ratings

🗓️ 17 September 2020

⏱️ 10 minutes

🧾️ Download transcript

Summary

Learn about how a phenomenon called the third-person effect makes us think we’re too smart for advertising to work on us, why scientists used violinists to study how humans sync in a complex network, and why you can relieve pain by holding hands!

The Third-Person Effect Is Why We All Think We’re Too Smart for Ad Campaigns by Anna Todd

Scientists used violinists to study how humans sync in a complex network by Grant Currin

For an All-Natural Painkiller, Try Holding Your Partner’s Hand by Mae Rice


Subscribe to Curiosity Daily to learn something new every day with Ashley Hamer and Natalia Reagan (filling in for Cody Gough). You can also listen to our podcast as part of your Alexa Flash Briefing; Amazon smart speakers users, click/tap “enable” here: https://www.amazon.com/Curiosity-com-Curiosity-Daily-from/dp/B07CP17DJY

 

Find episode transcript here: https://curiosity-daily-4e53644e.simplecast.com/episodes/why-you-think-youre-too-smart-for-ads-studying-violinists-to-understand-human-synchrony-and-relieving-pain-by-holding-hands


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Transcript

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0:00.0

Hi, you're about to get smarter in just a few minutes with Curiosity Daily from Curiosity.com.

0:06.0

I'm Ashley Hamer.

0:07.0

And I'm Natalia Reagan.

0:08.0

Today you'll learn about how a thing called the Third Person Effect makes us think we're too smart for ads and how scientists

0:14.6

use violinists to study how human synchronize.

0:17.4

And lastly, how holding hands can relieve pain.

0:20.6

Let's all hold hands and satisfy some curiosity.

0:24.0

If you've ever watched a misleading commercial or read a fake news article and thought,

0:28.0

I can see right through this.

0:30.0

But what about everyone else who can't?

0:32.0

Then you've experienced the third-person effect.

0:35.0

This effect is why we think we're too smart for commercials,

0:38.0

political campaigns, and fake news,

0:40.0

but other people aren't.

0:41.0

The term third-person effect was coined in 1983 by sociologist W Phillips

0:46.6

Davison, who defined it as a tendency for people to assume that a piece of persuasive media

0:52.0

will have a greater influence on other people than on themselves.

0:55.4

In one of his studies, half of the participants said that information about a local politician

1:00.4

would influence other voters more than themselves.

1:03.0

In another study, Davison found that people tended to think that kids today are more

1:08.0

influenced by TV commercials than they were as kids.

1:11.0

The third-person effect even applies to good kinds of persuasion.

...

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