Being an entrepreneur sounds cool, but the reality of building a business is very, very difficult.

Every level that you hit, there's a lot of things that suck that you just won't want to do.

What you're capable of is on the other side I don't feel like it.

And if you're committed to what it is that you're trying to do, nothing is going to stop you from getting there.

Welcome back to another episode of Real Business Owners with myself, Trevor Cowley.

Guys, today you get just me, a solo episode, and you know how I go on these solo episodes.

But I hope that you know I'm talking to you as a brother, somebody that loves you, cares about you,

wants to see you win. I've been in dark places. You know, I've set goals that I didn't honor.

I've made commitments that I didn't follow through with. And I didn't feel good about who I was

as an individual when I lived that way. And so for me, I utilize my voice and, you know, my perspective to try to shake

things up for you and hopefully find the words that strike the chord to help you make the change

you need to make in 2025. So enjoy today's solo episode per usual. If you're ready to level up,

go to join RBO.com. Keep kicking ass.

Tomorrow is the new year. And for those that are kind of trickling in after the episode

drops, happy new year. I do want to have this episode correlate with a topic that's top

of mind, I think, for everybody and very specifically, more so entrepreneurs,

individuals that are motivated, that are trying to strive for better, right?

Strive for greatness, become undeniable. There's a select group of people out there that's usually

the people that are listening to information like this that really feel like that they're

supposed to do something special with their life. And what they do is they get caught up in the

same jargon that every average person gets caught up in. And what that is is they set goals for

the new year. My guess is if you're listening to this, you're a motivated individual, you have some

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