want to kill your launch fast, just go ahead and keep your lead magnets turned on and running

all the way through your launch. Trust me, you'll feel your launch go up in flames. Well, you'll

see it go up in flames. So it sounds like there's a story here. Tell us what happened with this

launch and these lead magnets. Well, pretty much I had a client. I just finished up launch season

at the recording of this video. And I had a client who wanted to run lead magnets through their launch to be the perfect safety net if their registration ads did not work.

Because after all, if the registration ads didn't work, at least they would have, you know, still be able to get leads for launch, right?

Makes sense. But what actually happened was a train wreck and we're going to talk about it.

Yeah, that sounds like it would make sense.

Like, oh, well, if I don't get people coming to my webinar, my master class, whatever it is,

like, I still have these lead magnets going in the background and they'll still come into my

business ecosphere. They'll get on my email list. It kind of makes sense. You know, yeah, we can

have the lead also registered for the launch because they'll see my email. So I'm sending

to the list for the launch. So the context here is that like my client's previous launch didn't

go too well. And so like this time it was like, let's hedge their bets. This was their idea, right?

And so I was hired to set up lead magnets. Actually, I was hired way too late, but that will be another episode coming up about how early you should start prepping for a launch. So I was hired and then we set up lead magnet ads and we were going to, what we did, we ran lead magnet ads to a cold audience and then those leads would be sent when they opted into a thank you page and the thank you page doubled as the launch registration page. So of course those leads who got the lead magnet which was related to the launch topic would also be interested in signing it for the launch, right? Right.

Here's what went wrong.

Didn't work.

Spoil alert.

It did not work at all.

The lead magnet ads distracted like diluted the messaging, like they distracted from the launch messaging.

Obviously a very small percentage, or maybe not obviously, since my client wanted to try it,

a very small percentage of the leads that actually signed up my client wanted to try it, a very small percentage

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