Hey guys, real quick. So Layland and I are definitely working on our social media presence if you guys haven't noticed and we're just breaking now into linked in.

Alright, it's not as bad as I thought.

It's actually been pretty awesome so far and you guys have been really cool in there and people are sharing our stuff a lot.

So if we aren't connected on LinkedIn, go ahead and let's connect and let's rock and roll.

This this this this this is content we kind of percolating and today felt like the day to make it.

So I'm calling this why you shouldn't make content and I've made one other piece of content that it's it's dripping in irony as I'm making content about why I should make content.

But this is why I don't I recommend must be will don't make content and I think especially in our space for fitness.

It's like everyone wants to be an influencer and I think the reality is and that's why the people that I have in you know all of our gym watch and gym lords don't.

I I'd buy them to not really make content because I don't think the are on the ROI on the time for them is necessarily there.

And there's a couple reasons so first off if you were to look at how much time it takes to prepare content and then make the content and then you look at how much ROI you're actually getting from that unless you have massive distribution.

There's not a lot of ROI on it right like for us I have super high ticket but a very small amount of customers you know what I mean.

I mean in the in the big scheme right in fitness you need to have a very large very large amount of customers and in order to do that you need huge distribution if you don't have it.

It takes a super super super long time to to to get there a but B and this is the one that like no one wants to talk about the round is that most people really aren't good enough to make good content because think about how many people are going to talk about like keto is bad keto is good high carbs are bad high carbs are good like.

Like count your calories you should never count calories like cleaning versus not cleaning I.F.Y.M. you know me like there's a million ways you cut it and like none of its new or different you know different original and so like.

It's really really really difficult to stand out and so.

That's kind of like the first major piece which is why I like I heard Gary V say this and like for those I'm actually a big fan of these.

He's like you know why I didn't have content for the first 15 years of my career like because I wasn't good at shit.

He's like I was doing the shit that got me good that then allowed me to make content he's like but I wasn't making content for the first 15 years because I didn't have I didn't have stuff to say.

I didn't have any value to provide and there's so many people that I see right now I mean I like I see all the time especially in internet space where guys here.

Dude say yeah like you need to make content and so they go on and like every day I do like my Facebook live challenge I make a Facebook live every single day and then like they just talk about nothing.

You know what I mean and expect like and I think that's the surest way to never be heard.

I think it's like people only have like you only have for like a new prospect you've got like 15 seconds maybe 30 seconds if it's a recommendation to actually hook someone enough and provide enough value that they're like I'm going to keep listening right and then you've got that one piece of content with they're going to make adjustment of like either I'm never going to listen to anything from this guy again or I'm going to listen to the next one right and so you have this like super super short window time and you don't know which one they're going to consume which is why like my rule for content is like only make good shit and if I have no

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