Why You Should Shift Marketing Spend to Buy More LinkedIn Ads #1720

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 30 April 2021

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

Why You Should Shift Marketing Spend to Buy More LinkedIn Ads In episode #1720, we talk about the effectiveness of LinkedIn as a marketing channel. While advertising on LinkedIn is expensive, Neil and Eric have noticed that lead conversion and LTV on this platform are generally higher. They also discuss a few strategies for targeting leads on this platform and why not just advertising but social media budget should be allocated to LinkedIn too. Tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You Should Shift Marketing Spend to Buy More LinkedIn Ads. [00:28] LinkedIn ads are expensive but convert better for B2B than most channels. [01:10] Neil’s LinkedIn clients have a better LTV, making LinkedIn ads cheaper in the long run. [01:55] The organic reach on LinkedIn is great. [02:00] Strategies for advertising and finding new clients on LinkedIn. [02:50] Allocating not just advertising but social budget to LinkedIn. [03:19] Please rate, review, and subscribe to this podcast! Links Mentioned in Today’s Episode: Gary V The Marketing Millennials Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to marketing school, the only podcast that provides daily top level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.8	Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	The faster your website loads, the better off you are with Google's Corvital update.
0:33.2	That makes it super, super important to optimize your site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use dream host.
0:42.2	So just go to dream host or Google it, find it, check it out.
0:46.2	And it's a great way to improve your low time.
0:48.6	All right, so today we're going to talk about why you should shift marketing spend to
0:54.2	buy more linked in ads.
0:57.5	So LinkedIn ads, people are like, oh, they're really expensive.
1:01.4	And they are expensive because a lot of recruiters end up using them with jacks up the cost
1:05.4	because people are on a hiring friend's EC says, but LinkedIn ads generally speak, especially
1:11.2	we're going after B2B, tend to convert better than most channels.
1:16.0	And for that reason, as marketers, you should shift some of your budget to buying more
1:22.0	LinkedIn ads.
1:23.4	People typically think Facebook, they think Google, LinkedIn's not first on their
1:27.4	mind, they don't have the volume that Google or Facebook has, but gobble up whatever
1:32.2	you can.
	...

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