Hey guys welcome back to a bonus episode of the Blustin Boss The Podcast. This is our midweek episode to get you over the hump and keep you inspired and informed on how to grow your life in business.

So today's bonus episode is another one that you can watch on YouTube. This one is actually available on the Anchored Media YouTube channel. This episode is all about how to niche down your audience.

I work with entrepreneurs all the time and even though I primarily help them with their podcast, we deal with a lot of business stuff as well because I want to make sure that their podcast is funneling their listeners into their businesses.

And so one of the things that I've come across with a lot of entrepreneurs is that they're afraid to niche down.

Somehow you feel like if you target a specific segment of the market, then that's somehow going to impact your income negatively when that's not true at all.

So in this video I'll talk about why you should niche down your audience. Now I'm speaking specifically to podcasters here but no matter what business that you're in, specifically talking to a group of people or segmenting who you're talking to is very, very important.

Again, if you want to watch the video version of this, follow and subscribe to the Anchored Media channel on YouTube. I'll put the link in the description. If you are a podcaster and you want to work with us to launch or grow your show, I've also included a link in the description for our open house that we did recently so you can learn more about Anchored Media and how you can work with us.

Without further ado, here is why you should niche down your audience.

Today we're going to be talking about why you need to niche down your audience. A lot of people when you think about talking to a specific demographic or niche down what your subject matter is about, you think that you're putting yourself into a smaller pool of listeners where a lot of people think they're going to be held back if they have a super niche show.

For those of you guys I don't know, a niche is pretty much a specialized segment of a market. So it's who you're talking to within your specific demographic or your specific audience of interest.

So for example, for my podcast with Blastin Bossup, my niche are women who are millennial, who are a Christian faith and who are entrepreneurial or entrepreneurs.

So this is a very specific person that I'm speaking to or even let's take anchor media anchor media's audience are people who have a message who have something to say they are people of faith who want to spread good news and not just talk about gossip but people who have a message that has depth that has impacted they personally relate to that they want to get out to the message.

So I'm speaking to a very specific audience within my podcast as well as anchor media. So what this does is it doesn't limit us or hold us back.

It opens up actually the opportunity for us to sell specific products and services. It opens up the opportunity for advertisers who are looking for our particular audience.

It opens up the opportunities for us to be more specific with what we're talking about and not just keep things general because we don't want to exclude anyone out.

So think of niche and down as not just something to where you're excluding people but you're including people and making those that you want to talk to feel welcome feel heard feel seen and then are able to get something of value from what you're offering.

There are even people right here on YouTube who do seafood mukbangs and literally they just eat seafood or camera and they've a massive millions and millions of people who want to watch them eat seafood.

And when you have people you have profit and so because they have all of these people who are interested in that they now have advertisers and sponsors and events and shows and all of these opportunities for these bigger corporations or even within themselves.

They can create these different experiences for their particular audience and it's profitable for them.

And on that same note niche and down allows you to build a loyal customer base, a loyal fan base, people who care what you have to say because you see them.

You know even with this pandemic what people have craved and what they realized that they took advantage of what's community. So if you're able to build a community based on a very specific segment of the market your position in your podcast your position in your brand and your position in your business to be profitable.

And when you have people you have profit say that again right this down put it somewhere where you can see it where you have people you have profit.

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