Why You Should Keep Your Old Content Updated | Ep. #84

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 23 October 2016

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #84 Neil and Eric talk about why you should keep your old content updated and how you should do it. Listen to learn how deleting old pages can help you get more traffic, and the tools you can use to make sure your web content is up to date. Time Stamped Show Notes: 00:28 – Today’s topic: Why you should keep your old content updated 00:36 – Listen to SPI200 podcast episode and read Moz 01:02 – Make an audit of all the content you have 01:24 – Make sure you’re tracking closely 01:41 – Use the right keywords and build back links 02:01 – Use keywords that generate traffic – use Ahrefs or Google Keyword Planner 02:56 – Strategize by updating or deleting your content 03:42 – Link internally by using any Related Post Plugin in WordPress 04:18 – Check Yoast SEO Plugin for indexing 04:43 – Having more back links mean you can have more pages 05:19 – The key is not to lose links when you do pruning 05:41 – Don’t just remove pages! Redirect them 05:57 – Delete pages or consolidate your posts 06:43 – What Hub and Spoke content strategy is 07:42 – Don’t base pruning on just traffic! 08:52 – That’s it for today’s episode! 3 Key Points: Knowing the content you already have and what you want to add is the way to start. Keeping your content up to date means you need to monitor news and trends closely. Remember that you don’t want to lose links when deleting pages so redirect them instead! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.8	your instructors Neil Patel and Eric Sue.
0:17.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your low time.
0:51.3	Hello and welcome to another episode of marking school.
0:55.8	I'm your host Eric Sue and I'm Neil Patel.
0:58.2	And today we're going to talk about why you should keep your old content updated and how to do it. So I'm going to give you a little context here. This is a podcast Pat Flynn did. I think it was
1:08.4	SPI 200 on how he had a friend that deleted a lot of their content and increased their traffic,
1:15.1	triple their traffic in fact.
1:17.0	So I definitely recommend listening to that.
1:19.6	And there are some other posts around there.
1:21.8	Moss has one as well in terms of what you can easily do
1:25.4	to increase your search traffic.
1:27.8	So first and foremost, I mean, the one thing you could do
1:31.5	is just take an audit, you can do like an analytics export or you can do like a Google search console export of all the content that you have.
	...

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