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Marketing School - Digital Marketing and Online Marketing Tips

7 Ways to Improve User Trust on Your Website | Ep. #83

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 22 October 2016

⏱️ 8 minutes

🧾️ Download transcript

Summary

In Episode #83 Neil and Eric discuss the 7 ways to improve user trust on your website. Listen as they drop which factors you can improve on, which ones you can add to your current website, and why being transparent still counts. Time Stamped Show Notes: 00:28 – Today’s topic: 7 ways to improve user trust on your website 00:34 – Add testimonials 01:08 – Add videos – because some testimonials are just made up! 01:50 – Add badges on your website like Google Partners and etc 02:26 – Add reviews 02:50 – Reach out to people to have your products honestly reviewed 03:34 – Have a great design on your website 04:04 – Go to land-book to check design ideas 04:24 – Check Dribbble for other people’s designs 04:48 – Transparency –people trust companies that are transparent! 05:08 – The more you can tell people help in transparency 05:57 – Buffer has good transparency 06:30 – Have badges from companies you’ve worked with 06:54 – That’s it for today’s episode! 3 Key Points: Reach out to people for their honest reviews. Client feedback is extremely important in every business. Be transparent! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you gotta look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your low time.

0:51.3

Hello and welcome to another episode of marketing school.

0:55.0

I'm your host, Eric Sue.

0:57.0

And I'm Neil Patel.

0:58.0

And today we're going to talk about seven ways to improve user trust on your website. So first and foremost I think the easy

1:05.6

stuff that you're seeing are the ability to add testimonials on your site. So

1:11.3

testimonials are always a huge help. You can always Google

1:14.0

testimonial case studies to see how they do, but the fact that somebody else is

1:17.9

seeing the effectiveness of your product or your service is kind of a

1:21.7

no-brainer, but still a lot of people forget

1:23.4

about testimonials and literally I'm pretty sure if you Google you know how to

1:27.2

collect good testimonials you're probably going to see a good result from you know

...

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