You're listening to podcasting made simple.

Hello, PodPro. Thank you so much for choosing to tune into this presentation. I know you have

so many options to choose from. They're all amazing. So I really appreciate you being here.

If you're a podcaster who has been considering rebranding your podcast, you are in the right

place. And before we get started,

I just want to clarify what I mean when I say podcast rebrand. So rather than starting a whole

other podcast on a whole other podcast feed, what you're doing is you're essentially just

flipping your current feed. So you're going to change potentially your title,

your cover art, your show description, your intro, and just reintroducing your audience to

essentially a new podcast, maybe just a slight pivot from where you were before. Now most podcasters,

when they think about a podcast rebrand, they immediately look at it as like this death sentence.

Like they think they're going to lose all these followers and they're going to have to start over from scratch.

But in reality, at least in my experience, it's actually quite the opposite.

A podcast rebrand, if it's done right, it can be this really unique, awesome opportunity to really breathe new

life and cheer show and to drive fresh momentum back to your podcast. I want to start by telling you

a quick story that I heard recently and I thought it was perfect for this conversation.

So I want you to picture two spear fishermen. Every day, the fishermen, they go out, they wade into the water and they spend all day, but each fisherman always comes home with five fish. So they wake up in the morning, they wait out into the water, stab, stab, stab, stab, stab, at the end of the day, they come home. Next day, go out into the water, spend all day, come home with day go out into the water spend all day come home with

five fish now the first fisherman of course he wishes he could catch more fish but at the end of the day

he's getting all the fish he needs he's able to provide for his family and he has his systems

finally nailed down so that he's competent he's going to get five fish every day so he doesn't

want to do anything to disrupt what he's already built. The second fisherman, however, he's starting to think,

maybe I can expand on this and really grow my fishing empire. So he decides to actually take a step

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