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Marketing School - Digital Marketing and Online Marketing Tips

Why You Should Clean Your Email List| Ep. #305

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 1 June 2017

⏱️ 5 minutes

🧾️ Download transcript

Summary

In Episode #305, Eric and Neil discuss why you should clean your email list. Tune in to learn what tools you can use to help you manage your email lists and the benefits of making this a TOP priority—including saving you money! Time Stamped Show Notes: 00:27 – Today’s topic: Why You Should Clean Your Email List 00:40 – Neil’s email is a mess and uses everything from Infusionsoft to Maropost to Mailgun 01:02 – They’re trying to figure which one will work well 01:19 – “If you don’t clear your list, your deliverability goes through the shitter” 01:24 – No one will get your emails 01:56 – Neil would clean the list, look at the most active subscribers and start sending emails to them 02:05 – Neil uses ConvertKit combined with Infusionsoft as their main mail service solution 02:30 – If you don’t clean your list up and you have a lot of inactive subscribers, you will be paying more 02:53 – Cleaning your email list is also saving you money 03:01 – Have a workflow using Drip or Infusionsoft 03:05 – Have a re-engagement sequence in place 03:40 – Marketing School is giving away a free 1 year subscription of Sniply which allows you to overlay CTA or forms over social links that you’re sharing 04:06 – Subscribe, rate and review Marketing School 04:10 – Text MARKETINGSCHOOL to 33444 04:30 – That’s it for today’s episode! 3 Key Points: Cleaning your email list directly equates to lowering your expenses and minimizing waste. Create a workflow for your email subscribers, especially when it comes to creating an re-engagement sequence. If you don’t manage your email well, your subscribers may not end up not getting any of your emails. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school with

0:14.9

your instructors Neil Patel and Eric Sue.

0:18.6

All right guys before we start we got a special message from our sponsor.

0:27.0

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0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream host so just go to

0:46.0

dream host or Google it find it check it out and it's a great way to improve your low time

0:55.0

Welcome to another episode of marketing school. I'm Eric Sue.

0:56.0

And I'm Neil Patel.

0:57.0

And today we're going to talk about why you should clean your email list.

1:00.0

So Neil, we've talked about this a couple of times

1:02.0

and you do this a lot because you have a big email list.

1:04.8

So what are your thoughts around this in general?

1:06.4

Like what does this even mean?

1:07.4

Yeah, I'm going through this right now because my email systems of mess.

1:10.9

We use everything from Infusion Soft to Maripos to not Sendred,

1:17.8

Milgan, so all three at the same times and what's happening is people are unsubscribing from one listen is not going throughout all the others.

1:24.8

Some people are engaging with one of some of the email services and some of them aren't engaging with some of the other ones.

1:31.2

And we're figuring out, you you know how to bring it into one

...

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