Why You Should Change Your Lead Forms to Applications | Ep. #784

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 23 September 2018

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #784, Eric and Neil discuss why you should change your lead forms to applications. Tune in to hear how this could make a big difference in your conversion rates. TIME-STAMPED SHOW NOTES [00:27] Today’s Topic: Why You Should Change Your Lead Forms to Applications [00:45] Eric was trying to get people to move from a webinar to purchasing a course and software bundle. [01:25] Using Zoom, he added a button that would bring them to a purchase page. [02:05] Instead of sending them to a checkout page, Eric changed it to an “application”. [02:27] Now it goes to this link. [02:40] If you to Consulting.com, they have a good example of an application page. [02:54] The first thing you do after following the link is schedule a call. [02:58] After that, you fill out a survey about your business. [04:20] Eric and his team did a strategy call. [04:55] Once you switched to the application, their conversion rate went up. [05:05] They then made three sales for $6000 total. [05:35] The guy that recommend Eric switch to an application said the change was anywhere from 15-20%, but they did better than that. [07:15] Make sure you text people with reminders for scheduled calls. [07:30] It’s helpful to make people promise to show up for the call. [07:52] Schedule your calls within 48 hours of taking the webinar. [08:04] That’s all for today! [08:07] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about why you should change your lead forms to applications.
1:02.0	So a while back, we, I was talking to a webinar guy and basically what he said was,
1:07.2	Eric, have you considered changing your lead forms to applications?
1:10.7	And actually to be even more specific, what I was trying to do was I was trying to drive people from webinar to actually buying something directly, which is what I saw all the time.
1:18.0	And for some reason it wasn't doing that well in the first place.
1:21.0	And what he said was, does that kind of offer make sense for your
1:23.6	audience and I was like what do you mean he's like why don't you try changing it to an
1:26.9	application instead and see how that does well let's back up because I think you
	...

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