My Tyson made $400 million, almost half a billion dollars, and within a few years lost

it all.

Michael Jackson lost it all.

Comedian Dane Cook had tens of millions of dollars stolen from him.

If you own a business, or you're thinking about starting a business, what I'm about to

talk about is absolutely critical.

I read The Art of War by Sunsu today.

It's one of the most famous business books.

And Sunsu says, he says, if you know the enemy and know yourself, you need not fear the

result of a hundred battles.

He says, if you know yourself, but not the enemy, for every victory gained, you will also

suffer a defeat.

And he says, if you know neither the enemy nor yourself, you will lose in every battle.

And I work, do consulting, and teach in entrepreneurial classes.

I see basically 90% of people are either level two or level three.

And this lines up with statistics.

Michael Grober, he says, you know, in the first year, something like 20, 30% of people's

start business closed down within the first six months to 12 months.

All right.

Now Sunsu, he says, because that's their operating on level three, that's generally what happens.

It means they didn't know what they were good at.

And they didn't understand the competition.

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