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And thanks for listening. Welcome to the H-B Cast from Harvard Business Review. I'm Sarah Green.

I'm talking today with James Alworth, a regular contributor to HBR.

He's worked at Apple, Booz & Company, and Harvard Business School's

Forum for Growth and Innovation. He's the co-author with Clay Christensen and David Skock of a new

Neiman Reports article called Breaking News,

Mastering the Art of Disruptive Innovation in Journalism.

James, thanks so much for talking with us.

Thank you, Sarah, for having you.

James, I think the article is interesting for any journalist or anyone in media, of course, but it's also interesting, I think, for anyone interested in exploring a living case study of disruption in practice.

I think most of our listeners will be somewhat familiar with the theory of disruptive

innovation, but just in case they're not, can you give us an example of where you see

this disruption happening in the news?

I think one of the areas that people will

see and relate to most easily is in the emergence of online sites such as

Huffington Post is a good example at the moment, and other potential

sites, so Politico is another really good example.

These sites that have been built from scratch, they've been built online, they've been

built to take advantage of all the inherent advantages that the internet offers, and it gives them

...