Why You Should be Using Instagram Collab Posts to Increase Your Growth and Reach | Quick Tip Tuesday - 555
Build Your Tribe | Grow Your Business with Social Media
Brock Johnson
4.9 • 2.7K Ratings
🗓️ 1 February 2022
⏱️ 16 minutes
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| 0:00.0 | Hey, what's up and welcome to today's Quick Tip Tuesday episode of Build Your Tribe. |
| 0:07.3 | In today's episode, we're going to be talking about Instagram. |
| 0:09.7 | And we're going to be talking about a specific feature and kind of post on Instagram that can |
| 0:15.4 | really allow you to grow and reach tons and tons of new people, even if you don't have |
| 0:20.7 | tons and tons of new followers. |
| 0:22.5 | Today, we're going to be talking about Collabs, AKA Collaboration Posts on Instagram. |
| 0:29.3 | This is a feature that was rolled out in late mid to late 2021 and it's been shown to |
| 0:35.5 | be really, really effective. |
| 0:37.6 | It's been shown to dramatically, instantly, very reliably increase the reach of the people |
| 0:44.8 | who do collaboration posts. |
| 0:46.8 | First, let's talk about what the heck just surface level definition wise do I even mean |
| 0:53.4 | by collaboration posts? |
| 0:55.4 | A collab post is when two Instagram users share one single piece of content, but it shows |
| 1:03.6 | up on both people's profiles and to both people's followers. |
| 1:08.8 | Now in the past, you could do this, but it wasn't official feature of Instagram. |
| 1:13.2 | And basically to do this, you would have had to have person a create the content and then |
| 1:17.4 | send it to person b and then you text each other and you're like, hey, let's both posted |
| 1:21.2 | at 915 AM on Thursday and then you both posted it at the exact same time, but it doesn't |
| 1:26.8 | get the same reach because at the end of the day, even though you both posted the same |
| 1:31.7 | exact thing and maybe you collaborated on creating it, it's not getting shown to both |
| 1:36.9 | audiences in the past. |
| 1:39.1 | You could post it and you could say in the caption, you could even put it right on the |
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