This is the Gary V. Audio Experience.

On this episode of the Gary V. Audio Experience, Gary gives insights into why you need to be present on Snapchat and tips for winning at the platform.

First, Gary answers a question from John Lee Dumas, focusing on a few specific tactics to grow your following.

Today Gary V. Audio, J.L.D. here, and I have a question for you about Snapchat.

Because of you, I've been snapping my face off and loving every second of it.

D. Rock at John Lee Dumas.

And I would love for you to share with us how do we grow our Snapchat followers?

You've answered this question before. I haven't loved any of your answers.

If you could go deep, break it down. We're VaynerNation.

How do we grow our Snapchat followers?

J.L.D. wants to grow his base.

J.L.D. excited. I think I'm actually going on your podcast today, which you'll probably err as the book comes out.

And that's later on my day. J.L.D. listen.

I'm sorry that I'm not giving you good answer. The answer is you have to use every other channel.

It's using every other channel and it's hacking. You're doing it right now.

You threw up your snap code because you're hoping a bunch of people in the VaynerNation stop it, take a picture of it, and add you as a friend.

You're doing exactly the right thing, which is you've got to use other people's platforms and other, you know, I collaborating.

Literally emailing everybody that you know or messaging them on Instagram if they have big Instagrams, assuming that means they have some sort of community on Snapchat and saying, hey, how do I take over your channel?

How do I give me a shout out? I mean, it's literally endorsements on other people's Snapchat.

Or, I mean, listen man, make your podcast over the next six, seven weeks pounding Snapchat.

Interview people about Snapchat. Interview Snapchat executives.

Make your world about Snapchat. I've won because I branded. You're looking for a tactic. You're looking for a sales tactic, right? A transaction.

...