Why You’re Onboarding Your Leads Wrong and What To Do About It
Perpetual Traffic
Tier 11
4.8 • 849 Ratings
🗓️ 24 June 2025
⏱️ 46 minutes
🧾️ Download transcript
Summary
Lauren Petrullo, founder of Mongoose Media, dives deep into her revolutionary "Email Triage" strategy—an AI-enhanced approach to onboarding emails that radically departs from stale templates. Learn how she reengineers the traditional 5–14 email sequences into dynamic, ultra-relevant pathways that scale personalization without sacrificing automation. Whether you're running an eComm brand, SaaS startup, or B2B agency, this episode will challenge how you welcome leads and redefine your first impression. Tune in to discover how relevancy rules, and why your welcome email might just be your most powerful sales tool yet.
Chapters:
- 00:00:00 - Kicking Off with Lauren’s Takeover of Perpetual Traffic
- 00:00:41 - Why “Email Triage” Will Change Everything You Know About Onboarding
- 00:02:27 - The Secret Sauce: Why Relevancy Beats Automation Every Time
- 00:05:10 - Turning Cold Leads into Superfans with Personalized Sequences
- 00:07:27 - What Happens When They Ghost You? Unsubscribes Done Right
- 00:10:05 - Don’t Miss This: How to Wow Returning Customers from Email #1
- 00:12:13 - Spotting the Serial Sign-Uppers — And Winning Them Back
- 00:18:06 - Desktops vs. Mobile: How Device Data Powers Smarter Emails
- 00:19:55 - Level-Up Time: Inside the Most Advanced Triage Tactics We Use
- 00:21:34 - Crafting Hyper-Personalized Journeys at Scale
- 00:21:59 - “Proof of Life” Emails: The Oddly Effective Trigger You’re Ignoring
- 00:23:44 - Beyond the Inbox: Why SMS + Email = Maximum Engagement
- 00:27:13 - Boosting Open and Click Rates Without a Subject Line Trick
- 00:35:03 - They’re Not Clicking — Now What? Ninja Moves for Dead Leads
- 00:40:47 - Wrapping with a Challenge: Rethink Your Email Game & Join the Community
LINKS AND RESOURCES:
- Tier 11 Jobs
- Perpetual Traffic on YouTube
- Tiereleven.com
- Mongoose Media
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Lauren on Instagram and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
Transcript
Click on a timestamp to play from that location
| 0:00.0 | I've spent over a decade in the trenches of marketing attribution, tracking over $5 billion |
| 0:06.3 | in ad spend and over $10 billion in revenue. |
| 0:10.1 | And here's the truth. |
| 0:11.7 | Most marketers are overwhelmed, second-guessing every decision, drowning in data, because |
| 0:17.3 | no one taught them to use attribution the right way. |
| 0:21.7 | That's why I built the Five Forces, a proven system to give you clarity, confidence, and direction to use attribution data with a system. |
| 0:31.8 | Right now, perpetual traffic listeners can get $800 off the Five Forces course and system over at Five Forces.com. |
| 0:40.3 | Just use the code PT. |
| 0:42.5 | You don't need more tools. |
| 0:44.7 | You need a system. |
| 0:46.0 | Go to Fiveforces.com and get the system. |
| 0:49.5 | Use code PT to save $800 today. |
| 0:55.8 | You're listening to Perpetual Traffic. |
| 1:04.5 | Are you looking for new audiences for your business? |
| 1:08.1 | Well, Snapchat is full of engaged users you just might be missing. |
| 1:12.9 | And if it feels like your current audiences on all those other social platforms are tapped out, |
| 1:17.9 | it might be time to diversify over to Snapchat. Here's why, 75% plus of 13 to 34- olds and over 25 countries use Snapchat. |
| 1:31.6 | 40% of Snapchaters aren't even on TikTok daily. |
| 1:35.8 | And it's not just Gen Ziers. |
| 1:38.0 | In fact, nearly one in four Snapchaters are over the age of 35. |
| 1:44.1 | And 85% of Snapchaters discover new products and brands through social ads, and that's 17% |
| 1:49.7 | higher than non-users on the platform. |
... |
Transcript will be available on the free plan in 25 days. Upgrade to see the full transcript now.
Disclaimer: The podcast and artwork embedded on this page are from Tier 11, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Tier 11 and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.