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Perpetual Traffic

Decode Google’s New Diabolical Landing Page Changes with Tas Bober

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 20 June 2025

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Are your B2B ads mysteriously tanking on Google? In this explosive episode, Ralph and Lauren sit down with landing page expert Tas Bober, founder of The Scroll Lab by Delphinium, to unpack Google’s stealth February 2025 landing page compliance update—a change that’s silently sabotaging paid traffic across the board. Tas reveals how Google’s AI is now judging your UX with teacher-level scrutiny, how rage scrolling signals are reshaping campaign performance, and why navigation and anchor links are now critical for survival. You'll learn how to fix ad-to-landing page misalignment, boost conversion with smart layout shifts, and adopt “consumption rate optimization” as your new metric for success. Packed with anchor nav hacks and a case study showing a 265% lift in purchases, this episode is your no-BS blueprint for keeping your B2B funnel Google-proof.

Chapters:

  • 00:00:00 - Kicking Things Off on Perpetual Traffic
  • 00:00:22 - What Our Listeners Are Saying
  • 00:02:04 - Meet Tas Bober: The Landing Page Strategist
  • 00:02:45 - The Google Update No One Saw Coming
  • 00:04:42 - Why Relevance and UX Now Rule Ads
  • 00:07:00 - What Makes a Landing Page Actually Work
  • 00:09:16 - Ignore Google's Changes? Here's What Happens
  • 00:13:57 - Smart Ways to Build Pages That Convert
  • 00:19:13 - Picking the Right Tools for the Job
  • 00:21:33 - What This Google Update Really Means
  • 00:22:10 - How to Stay Google-Compliant in 2025
  • 00:27:09 - Crushing Objections Before the Sales Call
  • 00:29:01 - Why Relevance Is Your Ultimate Differentiator
  • 00:35:25 - Personalization + Dynamic Pages = Scalable Wins
  • 00:38:57 - The 4 Core Pages Every B2B Brand Needs
  • 00:42:08 - Final Takeaways and Where to Learn More

LINKS AND RESOURCES:


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Transcript

Click on a timestamp to play from that location

0:00.0

I've spent over a decade in the trenches of marketing attribution, tracking over $5 billion

0:06.3

in ad spend and over $10 billion in revenue.

0:10.1

And here's the truth.

0:11.7

Most marketers are overwhelmed, second-guessing every decision, drowning in data, because

0:17.3

no one taught them to use attribution the right way.

0:21.7

That's why I built the Five Forces, a proven system to give you clarity, confidence, and direction to use attribution data with a system.

0:31.8

Right now, perpetual traffic listeners can get $800 off the Five Forces course and system over at Five Forces.com.

0:40.3

Just use the code PT.

0:42.5

You don't need more tools.

0:44.7

You need a system.

0:46.0

Go to Fiveforces.com and get the system.

0:49.5

Use code PT to save $800 today.

0:55.8

You're listening to Perpetual Traffic.

1:04.4

Are you looking for new audiences for your business?

1:07.9

Well, Snapchat is full of engaged users you just might be missing.

1:12.8

And if it feels like your current audiences on all those other social platforms are tapped

1:17.1

out, it might be time to diversify over to Snapchat.

1:21.7

Here's why, 75% plus of 13 to 34- olds and over 25 countries use Snapchat.

1:31.4

40% of Snapchaters aren't even on TikTok daily.

1:35.7

And it's not just Gen Ziers.

1:37.9

In fact, nearly one in four Snapchatters are over the age of 35.

1:43.7

And 85% of Snapchaters discover new products and brands

...

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