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Perpetual Traffic

Why You’re Focusing on The Wrong Marketing Metrics & What Its Costing You

Perpetual Traffic

Tier 11

Business, Marketing, Entrepreneurship

4.7 • 867 Ratings

🗓️ 25 June 2024

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ralph and Lauren tackle the ins and outs of measuring success in digital marketing. Today they’re talking about the world of metrics, profitability, and client expectations. Together, they break down the difference between revenue and cash collected, explore customer spending patterns, and offer insights on calculating customer lifetime value. With a focus on practical strategies for retention and lifecycle marketing, this episode is a must-listen for anyone looking to refine their approach to digital marketing and drive real results.

Chapters:

  • 00:00:00 - Welcome to the Perpetual Traffic Podcast
  • 00:00:34 - Join Our Engaging Telegram Community
  • 00:01:30 - Celebrating Birthdays and Personal Updates
  • 00:02:01 - Insights from Mastermind Events and Networking
  • 00:04:31 - The Critical Role of Measurement in Digital Marketing
  • 00:06:22 - Deep Dive into Metrics and Profitability
  • 00:09:47 - Setting Realistic Client Expectations and Generating Quality Leads
  • 00:12:15 - The Pitfalls of Relying Solely on ROAS
  • 00:18:37 - Revenue vs. Cash Collected: Understanding the Difference
  • 00:21:24 - How to Calculate Customer Lifetime Value
  • 00:23:02 - Key Profitability Metrics and Setting Business Goals
  • 00:26:03 - Strategies for Retention and Lifecycle Marketing
  • 00:30:48 - Navigating Challenges with Attribution and ROAS
  • 00:32:21 - Maximizing Effectiveness of SMS and Email Campaigns
  • 00:36:27 - Integrating Sales and Marketing Data for Better Insights
  • 00:39:45 - Evaluating the True Impact of Omni-Channel Marketing
  • 00:44:36 - Wrapping Up: Key Takeaways and Final Thoughts

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here.

0:02.3

With something that could seriously upgrade your top of funnel ad game, if you've been a

0:07.4

PT listener for any period of time, you know that we talk about top of funnel all the

0:10.8

time and how challenging it is for you to get quality top of funnel clients or leads

0:17.8

or customers and then convert them typically at bottom of funnel.

0:22.8

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:39.9

but they pair it with display retargeting. So you're hitting the audiences with a complete approach.

0:46.4

You reach them, then you remind them, and then you collect the revenue. It's a strategy designed

0:52.6

to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with Ad Critter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:12.9

And the match rate is awesome.

1:15.0

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCritter, we twisted

1:28.7

their arm to get us a great deal for you, the PT listener. They are offering a special deal for

1:34.3

y'all, and that is you can get a $500 campaign credit, meaning $500 in free money to test out the

...

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