Why you're doing YouTube Ads wrong with Tom Breeze
Perpetual Traffic
Tier 11
4.7 • 867 Ratings
🗓️ 28 May 2024
⏱️ 63 minutes
🧾️ Download transcript
Summary
Ralph and Lauren chat with Tom Breeze, CEO of Viewability, about the changing world of YouTube ads. Tom explains how user behavior and ad strategies have shifted, thanks to new tools and trends. He breaks down a three-act storytelling approach for crafting engaging, effective ads that convert. If you’re aiming to up your YouTube game, this episode is a must-listen!
Chapters:
- 00:00:00 – Welcome to the Perpetual Traffic Podcast!
- 00:00:39 – Join Our Telegram Group: Get the Inside Scoop
- 00:01:09 – Meet Tom Breeze: The YouTube Ad Maestro
- 00:04:42 – Tom's Unconventional Agency Model: Viewability Unleashed
- 00:09:12 – The Birth of Viewability: Tom's Origin Story
- 00:11:34 – High-Risk, High-Reward: Performance Partnership Model
- 00:14:07 – Building Trust and Delivering Results
- 00:16:19 – Future-Proofing Your YouTube Ads: Trends and Strategies
- 00:19:23 – ChatGPT's Impact on YouTube Search Habits
- 00:22:15 – Cracking the CPM Code
- 00:25:38 – The Long-Form Ad Advantage: Strategy for Success
- 00:28:42 – Decoding YouTube Analytics
- 00:31:48 – The Cornerstone VSL: Killer Video Sales Letters
- 00:34:01 – Tom's Three-Act Structure: Mastering Video Content Strategy
- 00:38:29 – Act Two Unpacked: Problems and Solutions
- 00:41:05 – Crafting Act Two: Techniques for Problem-Solving Videos
- 00:43:40 – Act Three Finale: Delivering Solutions and Building Trust
- 00:52:42 – Tom's Five A's: The Blueprint for Video Marketing Success
- 00:58:23 – Tom's Reflections: Becoming a Video Marketing Master
LINKS AND RESOURCES:
- PT on Telegram
- Tom Breeze on PT
- Average Percentage Viewed
- Tier 11 Jobs
- Perpetual Traffic on YouTube
- Tiereleven.com
- Solutions 8
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Lauren on Instagram and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
Transcript
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| 0:00.0 | Hey folks, Ralph here. |
| 0:02.3 | With something that could seriously upgrade your top of funnel ad game, if you've been a |
| 0:07.4 | PT listener for any period of time, you know that we talk about top of funnel all the |
| 0:10.8 | time and how challenging it is for you to get quality top of funnel clients or leads |
| 0:17.8 | or customers and then convert them typically at bottom of funnel. |
| 0:22.8 | Well, TV advertising is one of those areas that we haven't discussed here on PT all that much. |
| 0:29.4 | But our friends over at AdCritter have figured this stuff out. |
| 0:33.2 | They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads, |
| 0:39.9 | but they pair it with display retargeting. So you're hitting the audiences with a complete approach. |
| 0:46.4 | You reach them, then you remind them, and then you collect the revenue. It's a strategy designed |
| 0:52.6 | to deliver, and let me tell you, it really |
| 0:55.6 | works. We're testing this at Tier 11, and so far, the results have been very impressive. Now, |
| 1:01.6 | with Ad Critter, creating custom audiences are so easy. You don't need to reformat files. You don't |
| 1:07.3 | need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go. |
| 1:12.9 | And the match rate is awesome. |
| 1:15.0 | They make it easy to connect with the right people, |
| 1:17.4 | the actual people that have interacted with your ads in the past, |
| 1:20.7 | and then allow them to naturally flow through your funnel |
| 1:23.7 | so you can convert them at bottom of funnel. |
| 1:26.9 | Now, the folks at AdCritter, we twisted |
| 1:28.7 | their arm to get us a great deal for you, the PT listener. They are offering a special deal for |
| 1:34.3 | y'all, and that is you can get a $500 campaign credit, meaning $500 in free money to test out the |
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