Why You're Doing 'Finance' Wrong, and What You Should Do Instead with Nate Littlewood
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 10 September 2025
⏱️ 24 minutes
🧾️ Download transcript
Summary
Nate Littlewood helps purpose-led ecomm founders turn chaos & confusion with their finances into clarity & confidence.
Top 3 Value Bombs
1. Most founders are terrified of finances because they fear judgment but avoiding them only prolongs the pain.
2. Your financials are your GPS. Without a plan, you're just driving aimlessly.
3. Time is more valuable than money. Track it, prioritize it, and stop doing 15 dollars an hour tasks if you want 200k dollars a year results.
Check out Nate's website for free downloadable tools, resources and other startup financial tools. Visit the Services page tailored for early-stage eCommerce founders - Future Ready CFO
Sponsors
HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com.
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Public - Build a multi-asset portfolio of stocks, bonds, options, crypto, and more. Go to Public.com/fire to fund your account in five minutes or less.
All investing involves the risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account are offered by Public Investing, Inc., member FINRA and SIPC. Public Investing offers a High-Yield Cash Account where funds from this account are automatically deposited into partner banks where they earn interest and are eligible for FDIC insurance; Public Investing is not a bank. Cryptocurrency trading services are offered by Bakkt Crypto Solutions, LLC (NMLS ID 1890144), which is licensed to engage in virtual currency business activity by the NYSDFS. Cryptocurrency is highly speculative, involves a high degree of risk, and has the potential for loss of the entire amount of an investment. Cryptocurrency holdings are not protected by the FDIC or SIPC. Alpha is an experimental AI tool powered by GPT-4. Its output may be inaccurate and is not investment advice. Public makes no guarantees about its accuracy or reliability - verify independently before use. Rate as of 6/24/25. APY is variable and subject to change. Terms and Conditions apply.
Transcript
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| 0:00.0 | Light that spark fire nation. JLD here and welcome to entrepreneurs on fire brought to you by |
| 0:07.9 | high level the all-on-one sales and marketing platform. Today we'll be breaking down why you're |
| 0:13.0 | doing finance wrong and what you should do instead. To drop these value bombs I brought to |
| 0:17.7 | Nate Littlewood into EO Fire Studios. Nate helps purpose-led |
| 0:21.2 | econ founders turn chaos and confusion with their finances into clarity and confidence. And today |
| 0:26.8 | we'll talk about why founders are terrified of their finances. We'll do a deep dive into what's wrong |
| 0:31.0 | with how we approach our finances, a better way to think about our finances, and oh, so much more. |
| 0:36.7 | And the big thing for sponsoring today's episode goes to Nate about our finances and oh so much more. And the big thing for sponsoring |
| 0:37.8 | today's episode goes to Nate and our sponsors. Are you ready for the ultimate all-in-one |
| 0:43.9 | platform for entrepreneurs, marketers, coaches, and agencies, build funnels, automate follow-ups, |
| 0:49.8 | manage clients, and even white label your own software, say hello to our featured partner |
| 0:55.8 | high level and visit high level fire.com to start your free trial today. |
| 1:04.5 | So Nate, say what's up to Fire Nation and share something that you believe about becoming |
| 1:10.3 | successful that most people |
| 1:12.2 | disagree with. Sure. Thanks to having me, JLD. I would say that I'm a big believer in the |
| 1:19.4 | idea that success comes from subtraction, not addition, or put another way, you know, less is more. |
| 1:29.2 | So, you know, most founders believe that growth means doing more, more products, more ads, more channels, whatever. But I've found |
| 1:35.0 | that often really founders turn a corner and things tend to work a lot better when we |
| 1:41.8 | actually pair things back and get more focused on doing less |
| 1:46.3 | things. Fire Nation, less is more, which is why we're talking about why you're doing finance |
| 1:52.2 | wrong and exactly what you should be doing instead. And Nate, the reality is this. So many founders, they are terrified of their finances. |
| 2:03.7 | They don't want to touch it with a 10-foot pole. They'd rather ignore it than address it. |
... |
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