Why You Need Vision and Strategy as a Speaker [Coaches Corner]

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 16 August 2022

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Have you ever wondered what it would be like to sit down with some of our coaches and take a deep dive into some of the hottest topics for speakers? Wonder no more! Our Coaches Corner series gives you actionable advice and practical insights from our coaches that you can use right now to grow your speaking business.

On Episode 406, Maryalice Goldsmith and Nanette Hitchcock took a deep dive into finding your why and how that step is the key to finding success in your speaking business. This week, Maryalice and Nanette are back to take a closer look at the vision and strategy needed to make a successful speaking business.

Your message alone will not lead to sustainable success — your entire business has to be aligned with your overall vision and strategy if you want to succeed as a speaker. You may be surprised to find out that strategy can change, but the destination may remain the same. It takes intentionality, prioritization, and a vision to bring your business to life and support your why.

Maryalice and Nanette are digging deep and will remind you why it takes a gentle balance of hustle and flow to build your business.

Here’s what you’ll learn from this episode:

How your vision fuels the why
Why strategy can adjust, but a vision needs alignment
How to set your goals and establish your vision
Why you need strategy to execute your vision
The value of the coaching process
Clarifying the transformation for your audience
And much more!

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Transcript

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0:00.0	Hey, friend, are you looking for ways to book more paid speaking gigs?
0:03.7	Well, of course you are.
0:04.4	Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website.
0:27.2	This training is free.
0:28.1	It's live and we offered a few times a week so you can find a time that works best for you.
0:32.5	All you got to do is head over to thespeakerlab.com slash get booked.
0:36.3	That's all one word.
0:37.2	Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked
0:39.3	and register right now. We look forward to seeing you on the live training.
0:46.8	Hey, what's up for? Hans Grant Baldwin here. So glad to have you here with us for another awesome
0:54.1	episode of the Speaker Lab podcast. Now, one of the best parts of our student experience here at the
0:59.1	speaker lab is the coaching that is integrated into our programs. And our team has the
1:03.1	experience and expertise that it takes to help our students gain confidence, clarity, and
1:07.2	follow that clear path to their own speaking success. And so during our Coaches Corner podcast series, you're going to have the opportunity to hear from our director of student success, Mary Alice Goldsmith, and a member of our coaching team. So whether you are at the very beginning of your speaking journey or a well-seasoned veteran in the industry, regardless, our coaches are meeting you where you're at and equipping you to take you to the next
1:28.1	level. So I'm going to hand the mic over to them. I know that you're going to love hearing from our
1:31.7	coaches. So let's get right into it. Enjoy.
1:35.3	Hey, everyone. I am Mary Alice Goldsmith, director of student success here at the speaker lab.
1:40.5	And today, I am with Nanette Hitchcock for part two of our two-part series on building a successful speaking business.
1:48.6	Today, we're going to be deep diving into this episode of The Coaches Corner on how to build your speaking business success plan.
1:56.8	Really meaty stuff.
1:57.9	I'm excited to jump into this.
1:59.4	This is like, yeah, it's like I love this stuff.
	...

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