This is the Gary V. Audio Experience.

In that story, in your truth is exactly the reason why somebody would be more connected to you than connected to me.

Five years ago, I started a social media marketing agency.

It was super tough at first, made it happen, sold it within two years, and then transferred over to e-commerce.

Throughout this whole time, I've always wanted to really do mentorship type stuff, speak, because of you actually, I was always afraid of creating content, putting myself out there for whatever reason.

I don't know why, but I listened to you finally a month ago.

And honestly, I think I found my calling. This is awesome. I love every second of it.

And it's really cool within...

Knowing that you did a social media shop and e-commerce and want to be a entrepreneurial personal brand, the only vulnerability the guy like you has in the cliche scenario is don't fake the funk.

Well, you already answered my question.

But...

I knew you were going based on your setup.

You will win if you don't bullshit.

And too many guys like you bullshit, because they can't wait to get to the fucking stage part and the verified part and the fame part.

And that's awesome. There's nothing wrong with that.

But make sure you really talk about the truth of how good or not good your social media agency was.

How good or not good you were at e-commerce.

You see it every day. People can't wait to get to the kind of fame part.

And so they kind of embellish or over exaggerate how good an entrepreneur they were.

And it fucking always, always, always bites them in the ass in the end.

That makes sense. Well, let me ask you this.

So my main concern, and you're definitely, you're on the right track 100%.

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