Hey everyone, thanks for coming back to the Gary V. Audio experience.

Today we have our number one podcast of 2022 back for you guys to listen to.

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This is the Gary V. Audio experience.

One of the great things about COVID is it breaks your patterns, right?

Something that monumental, obviously there's so many things that are challenging and difficult and obviously devastating.

But when you're able to make it to the other side of a war or a pandemic or a challenging time in one's life,

what was specific about this pandemic was it gave you time to kind of slow down,

even if you were panicking up front, which is what I was doing, literally within the first couple days of the shutdown,

four of our top five clients emailed us and said, we're not going to be paying you for a while.

And the way I build my company is for top-line growth.

I'm incredibly not incentivized for profit, which means we're running on very tight margin.

So not getting paid is always a challenge.

And then on top of everything else, Vayner's size was very, very unique in that we were not small enough and not big enough.

So we got zero point zero dollars from anybody.

And so we had to navigate.

And after all that was done, and what is the framework of so much of what I'm thinking about now started to emerge.

And the reality is that I can sit here knowing this industry extremely well,

knowing the enormity of the advantage of this room,

because there's so many immigrants in the room and that intro is absolutely true.

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