Whatever your niche is, you need your thing.

That's how you enter conversations.

That's how you be transparent.

That's how you sell.

Welcome to the Dean Grazioci Show.

All success starts right here.

When you're selling something,

when you're telling people about your favorite restaurant

or favorite movie or favorite experience

of the love of your life,

or you want them to go read a book,

do you go, yeah, I read this book the other day?

It's pretty good, you know, you should probably go,

or you're like, oh my God, this book,

when you're in the first chapter, not so good,

third chapter, oh my God, right?

You are this animated, full of life, excited.

But here's what happens when you go to sell your thing.

Sometimes when we go to sell our thing,

we get in our head a little bit

and that enthusiasm goes away

and we come a little bit of a robot.

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