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She's So Lucky

Why You Need Community, Not An Audience with Kim Johnson

She's So Lucky

She's So Lucky

Lesalfred, #Shessolucky, Entrepreneurship, Balancedles, Business, Self-improvement, Balancedblackgirl, Education

4.9 • 2.9K Ratings

🗓️ 15 November 2022

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

There is a big difference between building an audience that’s watching you and building a community that’s engaging with you. So how do we build strong, engaged communities that connect people rather than simply entertaining them?

This week, I’m joined by Kim Johnson, head of community at Geneva, a New York based messaging app. Geneva helps creators, brands and leaders build communities from the ground up. So in this episode we dive deep into all things connection, conversation, and community.

We Also Talk About…

  • Building organic community that is engaged and passionate about you and your work
  • The changing landscape of the content creation and audience interaction
  • How people are getting good at sniffing out inauthenticity
  • Having your community build content with you
  • The imperative value of mutual exchange


I am also very excited to announce that we have launched a brand new Balanced Black Girl community on Geneva! Yes, we now have a free community called Club Balanced that you can join to connect with other listeners. The links to download Geneva and join the community are below.

And if that’s not exciting enough, the book club is back and also hosted on Geneva. We will have monthly book picks, share recommendations, and we'll chat about them in the community.


Resources:


Sponsors:

  • BetterHelp | This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/BBG and get on your way to being your best self.****
  • Framebridge | Visit Framebridge.com and use the code “BALANCED” for 15% off your first framing order.


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Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to Balance Black Girl podcast. I appreciate you tuning in. So I want to kick off today's

0:12.8

episode with a really fun announcement that I have been dying to share. And that is that we have

0:19.5

launched a brand new balanced black girl community on Geneva. Yes, we now have a free community

0:26.7

called Club Balanced that you can join right now to connect with other balanced black girl

0:32.3

listeners. My community manager, Shaquela and I have been working on this community for months.

0:37.6

And it was really important that we were able to offer a free supportive space for our community

0:43.3

to continue the conversation beyond the podcast. Club Balanced is part balance black girl,

0:49.7

high-poused, part balance black girl group chat designed to help you connect with other

0:55.2

balanced besties. Now, because we all know making friends as an adult can be hard and making

1:01.4

new friends when you're on your healing journey on your wellness ish can be even harder.

1:07.3

If you listen to this podcast, you probably share some interest with other folks who listen. So

1:12.0

let's all hang out in Club Balanced. I'm also excited to share that we have officially

1:16.9

brought back the book club now real day one OG balanced black girl listeners remember the book

1:24.0

club. Well, it's back and it now lives in our home in Geneva where we will have monthly book picks

1:29.9

we'll share recommendations and we'll chat about them in the community. Again, this is a free

1:35.0

space designed to foster conversation with one another beyond the podcast because I do a lot

1:40.6

of talking to you, but I wanted you to have space to talk to one another. So the link to join the

1:46.7

community is in the show notes to follow the link, download the Geneva app, answer a few short

1:52.0

questions so that we can get to know you better and then join the club club balance that is.

1:57.9

So through building balance black girl, I know how important it is to not just have an audience

2:02.6

but to have a community, especially if you have a business or are a creator. An audience is just

2:08.4

eyeballs watching you, but a community is in conversation with you. They're involved in community,

...

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