Why You Need An Abstract with Erick Rheam

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 19 April 2022

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

He’s a favorite among the TSL family and he knows what it takes to strategically build and sustain a successful business. On pace to double his income in 2022, Erick Rheam has navigated the ups and downs of the past few years with grit and grace.

While there are many crucial resources needed in the process of building a speaking business, this episode highlights one very important yet simple piece you must add to your repertoire.

The abstract.

The abstract is made up of seven parts, fits on one page, and is meant to help you get one step closer to booking that next gig. Erick walks through each of the seven components including a professional headshot, contact information, title and premise of your talk, identifying the problem you solve, testimonials, learning objectives, and references. He’ll also explain why you don’t lead with an abstract, when you should share this resource, and why you never list your speaking fee! Whether you’re a seasoned speaker, or just getting started, there’s always time to create or update your abstract to help achieve the goals of your business! During this episode, Erick will equip and encourage those who are ready to take the next step and make their abstract work for them!

THE FINER DETAILS OF THIS SHOW:

Why an abstract will streamline your thinking
How to use an abstract to test the marketplace
The value of keeping it short and sweet
Why social proof matters
Why your objectives have to be tangible
What to do when you don’t have testimonials
The difference between an abstract and a proposal
And much more!

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Transcript

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0:00.0	Hey, Fran, Graham Baldwin here.
0:01.4	Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?
0:10.2	Well, that tool exists.
0:11.4	And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.
0:19.6	Even better, we're going to teach you exactly how
0:22.1	to create that tool for your speaking business in under an hour. For a limited time, we're going to
0:26.9	be offering a free live training on how to build and use this marketing asset to start booking
0:31.9	paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.
0:38.5	That's what you got to do is go to the speakakerlab.com slash marketing. That's all you got to do is go to the speakerlab.com slash marketing and we'll see you there.
0:49.3	Hey, what's up, friends? Grant Bolden here. So glad to have you here with us today for episode
0:52.8	390 of the Speaker
0:54.4	Lab podcast. Now, today I'm joined by my good friend, colleague, former TSL student and now
0:59.0	facilitator of our VIP cohort program, the Mr. Eric Riem. Now, Eric's going to be joining me to talk
1:05.9	about creating a resource that's going to help you build your business and become one of the most
1:09.4	valuable tools in your tool belt. Now, what is that that we might be talking about? We're talking about
1:14.5	your abstract. Now, we're going to break down the seven crucial components to creating a document
1:21.2	that's going to help communicate who you are, the value you bring to an audience, and also help you get
1:25.4	one step closer to booking that next big gig.
1:28.5	Also during our conversation, Eric's going to offer insights on each part of the abstract.
1:32.6	It's going to share excerpts from his very own. Not only that, but you're going to feel
1:36.2	more confident in how to create your own. And after this episode, you're going to understand
1:40.1	why you need one and how it can work for you. Eric has found huge success in growing his speaking
	...

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