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Thrivetime Show | Business School without the BS

Why You Must Advertise to Create Grow a Business Capable of Producing Both Time and Financial Freedom - Ask Clay Anything

Thrivetime Show | Business School without the BS

Clay Clark

Business, Entrepreneurship

4.71.5K Ratings

🗓️ 5 December 2022

⏱️ 25 minutes

🧾️ Download transcript

Summary

Should you spend money on advertising and promoting your business? Does advertising work? Can you grow a business without advertising? On this podcast edition of the Thrivetime Show, Clay Clark is breaking down the importance of advertising and how it’s impossible to create a time and financial freedom producing business without advertising consistently to your ideal and likely buyers.

Transcript

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0:00.0

Get ready to enter the Thrive Time Show 3, 2, 1, Boom!

0:30.0

All right Thrive Nation greetings from the Camp Clark and Chicken Palace studios,

0:37.2

Camp Clark and Chicken Palace studios, the official time is 5.38 in the morning

0:42.3

and we had a Thrive that emailed in a question and I thought to myself, we've had

0:49.0

many Thrive's email in the same question so Marshall what I want to do right

0:52.2

now is I want to focus on forever tackling and devouring and bombing and blowing up

1:01.4

and destroying the idea that there could be some kind of business out there in the world

1:07.5

that does not need to advertise. The question is emailed in all different ways they say,

1:11.3

you know I'm in a business where I predominantly make my money word of mouth,

1:14.9

do I need to advertise? Where they'll say most of my business comes in word of mouth,

1:19.5

do I need to advertise? They'll say gosh you know I've been in business for 40 years,

1:22.8

I have more business than I know what to do with, do I need to advertise? Marshall why does

1:28.6

everybody need to advertise? Well everybody needs to advertise because unless you advertise you're

1:33.8

not going to fill your pipeline with any new leads, okay and so my main man Brian Tracy.

1:40.1

Ooh Brian Tracy. Yeah one of the best selling authors renowned sales teacher, sales mentor.

1:46.5

People that are not familiar with Brian Tracy, the guys have written many many books, he's

1:51.2

a speaker that has been put in the same categories as let's say, you know he might say Zigg Ziggler,

1:57.0

you might say Tony Robbins, you might say Brian Tracy, that's all in that same family,

2:01.5

he's been a consultant for some of the biggest brands in the country, what does he have to tell us?

2:05.6

He says keep your sales pipeline full by prospecting continuously, always have more people to see

2:13.1

than you have time to see them and so you got to do this because when your sales pipeline is full,

2:19.0

then you're never going to be wanting for new deals. Well Marshall I tell you what as we're doing

...

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