Why You Care More When You Build It Yourself, with Lions' Legend Alun Wyn Jones
The High Performance Podcast
High Performance
4.8 • 4.7K Ratings
🗓️ 23 July 2025
⏱️ 30 minutes
🧾️ Download transcript
Summary
When you think of Alun Wyn Jones, you probably think of leadership, loyalty, and a rugby career built on sheer will. But behind the caps, the tackles, and the intensity, there’s a habit that mattered more than any stat: He built what he believed in, and he protected it like it was his.
In this episode, we go beyond the legend to explore the mindset that made Alun Wyn Jones not just a great player, but a builder of culture. We talk about the IKEA Effect, the psychological principle that says we value what we build, and how Alun embodied that every day, through effort, not ego.
We explore:
- Why working hard is more than grit, it’s a form of ownership
- How investing in yourself changes the way you show up
- What true leadership looks like when no one’s watching
- Why buy-in is earned through action, not talk
- The hidden cost of letting others build for you
Whether you’re trying to lead better, show up stronger, or build something that matters, this episode is for you. Because high performance isn’t about flashy moments. It’s about building something worth fighting for.
Listen to the full episode with Alun Wyn Jones: https://pod.fo/e/2b6885
Here is more information on the studies referenced:
The IKEA Effect (Michael I. Norton, Daniel Mochon, Dan Ariely 2012)
Transcript
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| 0:00.0 | Unlock your next dose of inspiration early on the high-performance app. |
| 0:04.9 | Available now is our latest episode with Nottingham Forest Captain Ryan Yates. |
| 0:13.0 | Welcome to the Eastern City, the walkie-talkie, the Gurkirkin, Ledenhall Market. |
| 0:19.0 | It's where the old meets the new, where pioneers have made things happen for 2,000 years. |
| 0:23.6 | It's where diverse minds help our society today and enable a sustainable tomorrow, |
| 0:28.6 | where Michelin Star Food meets London's most iconic viewing galleries. |
| 0:33.6 | Here, life blends seamlessly with work. |
| 0:36.6 | This is the community that drives change. Search Eastern |
| 0:41.3 | City. High performers don't do more, but what they do do do it better. It's a myth I want to |
| 0:50.7 | debunk that high performance means chasing hacks, squeezing it in, |
| 0:54.3 | working harder than everybody else. |
| 0:56.0 | It's not true. |
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| 1:00.0 | They master the fundamentals. |
| 1:01.0 | We call it world-class basics on high performance. |
| 1:04.0 | And in many ways, I've learned this through trial and error, but also through the conversations |
| 1:07.0 | that we've had on this show. |
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