Why You Buy: The Science of Shopping & Turning Setbacks Into Success

Something You Should Know

Mike Carruthers | OmniCastMedia

Science, Social Sciences, Self-improvement, Education, Health & Fitness

4.6 • 4K Ratings

🗓️ 31 July 2025

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Your body temperature is about 98 degrees. So why does it feel so hot when you walk outside in 98-degree heat? Shouldn’t you feel just right? I’ll explain all this as I begin this episode. https://www.mentalfloss.com/article/50080/why-do-we-feel-hot-temperatures-lower-our-body-temp We all know that stores and online retailers use strategies to influence how we shop and how much we buy. There are the obvious ways they do it and some subtle ways you may miss. Yet, when you understand these strategies, it can make you a better shopper and make you immune to their manipulation. Here to take us behind the scenes of the retail world is Kate Hardcastle. She has worked with iconic brands such as Disney and American Express and she is the author of the book The Science of Shopping: How Psychology and Innovation Create a Winning Retail Strategy (https://amzn.to/3TLXgrr). Life is full of setbacks. You get fired, you break up with the love of your life, you get sick… there are always setbacks. Yet, you often hear people say in hindsight, “It was the best thing to ever happen to me!” As horrible as setbacks feel when they happen, they can set you up for great success. Here to explain how is Amy Shoenthal She is a journalist, marketing executive and author of the book The Setback Cycle: How Defining Moments Can Move Us Forward (https://amzn.to/44SQAgo). Here is the link to Amy’s website: http://www.thesetbackcycle.com Every summer you hear stories of people being attacked by an alligator or a shark or a bear. Those stories are scary but how common are animal attacks on humans? How vigilant should we be? Listen as I reveal some interesting statistics on animal attacks that may just ease your mind. https://www.washingtonpost.com/news/wonk/wp/2015/06/16/chart-the-animals-that-are-most-likely-to-kill-you-this-summer PLEASE SUPPORT OUR SPONSORS!!! SHOPIFY: Shopify is the commerce platform for millions of businesses around the world! To start selling today, sign up for your $1 per month trial at⁠⁠⁠⁠ https://Shopify.com/sysk⁠⁠⁠⁠ INDEED: Get a $75 sponsored job credit to get your jobs more visibility at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Indeed.com/SOMETHING⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ right now! QUINCE: Stick to the staples that last, with elevated essentials from Quince! Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Quince.com/sysk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for free shipping on your order and 365 day returns! HERS: Hers is transforming women’s healthcare by providing access to affordable weight loss treatment plans, delivered straight to your door, if prescribed. Start your initial free online visit today at ⁠⁠⁠⁠https://forhers.com/something⁠⁠⁠⁠ DELL: Upgrade your learning experience during Dell Technologies’ Back to School event with AI PCs starting at $749.99! Discover a smarter way to learn at ⁠⁠⁠⁠https://Dell.com/deals⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Ready to launch your business? Get started with the commerce platform made for entrepreneurs.
0:04.8	Shopify is specially designed to help you start, run and grow your business with easy customizable
0:10.3	themes that let you build your brand, marketing tools that get your products out there.
0:14.7	Integrated shipping solutions that actually save you time. From startups to scaleups, online,
0:20.1	in person and on the go Shopify is made for
0:22.8	entrepreneurs like you sign up for your one dollar a month trial at shopify.com
0:27.7	slash setup today on something you should know if your body's 98, then why does 98 degree weather feel so hot?
0:40.3	Then you'll discover how to be a better shopper by learning things like,
0:45.3	Why do we shop the way we do? What to look out for and how to kind of be aware of how retailers do it,
0:51.3	so we can at least be on the same level and play the same game.
0:55.0	And for me, I think even if you understand some of what's going on, that's a much healthier place to be.
1:01.0	Also, how many people are actually killed in animal attacks every year?
1:06.0	I think the numbers will surprise you.
1:08.0	And life's big setbacks. They feel terrible at the time, but...
1:13.3	You are going to come up with your best ideas
1:15.1	in the aftermath of a setback.
1:16.6	When things are going well, right,
1:18.2	on the other end of the spectrum,
1:19.5	when things are going well,
1:21.0	that's when you're more likely to coast
1:22.7	and get comfortable
1:23.8	and kind of phone it in.
	...

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