Why You Aren't Making Sales on Social Media - 490
Build Your Tribe | Grow Your Business with Social Media
Brock Johnson
4.9 • 2.7K Ratings
🗓️ 17 June 2021
⏱️ 26 minutes
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| 0:00.0 | The more you sell, the less sales you will make. |
| 0:07.0 | I'll say it again. |
| 0:08.4 | The more you sell on social media, the less sales you will make. |
| 0:14.0 | I know that sounds contradictory. |
| 0:15.6 | I know that sounds paradoxical. |
| 0:17.6 | Let's talk about it. |
| 0:18.8 | Today's episode of Build Your Tribe is going to be about social selling. |
| 0:23.0 | Using social media platforms, Instagram, Twitter, Facebook, |
| 0:26.8 | whatever your platform of choice is to sell, to drive customers for your business. |
| 0:32.8 | Today, I'm going to share with you the biggest reason that people aren't making sales |
| 0:37.6 | like they expect to be from social media. |
| 0:41.2 | Before we even get into the nitty-gritty, let's talk about how social media works |
| 0:46.4 | and how we should frame social media in our minds. |
| 0:50.0 | We have this misconception, and I'm not sure if it comes from other podcasts |
| 0:54.2 | you've listened to or maybe just stories that we've heard of people making millions of dollars |
| 0:59.4 | from their social media channels. |
| 1:01.4 | I think we, as entrepreneurs, many of us have this misconception |
| 1:05.8 | that all you have to do is open up an Instagram account, build a big following, |
| 1:11.0 | and then just start selling. |
| 1:13.0 | All you have to do is create a new TikTok account, have one video go viral, |
| 1:17.8 | and then suddenly there's millions of dollars in your bank account. |
| 1:21.0 | But that's really not how it works. |
... |
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