Hey, this is Allison. Welcome to today's podcast episode.

All right, before we get started, just a little update.

We are getting ready to head back to Utah for a couple months.

Now, last episode, I talked about some of the real and the raw about

living in Puerto Rico so after this episode make sure you go back and you listen to that

one because I dig into some of the things that we love and some of the things

that are absolutely driving us crazy so dive into that episode but today's

episode I brought in Eileen Wilder because she sells high ticket items.

Now, I know a lot of times we get scared to sell products, especially when we look at what other people are selling them for,

and it's almost like this race to the bottom because you want to beat out the competitor, right? Well... the add what I call the concert experience so that we can increase our price and you

learned the tactical way of doing it but I wanted to bring in Eileen because she

sells high ticket items now I'm not talking like a hundred or even

thousands but we're talking 14 to 20 to 30,000 dollar products and she's going to talk to you about the head space of

charging more and why you should absolutely charge more and it's actually a service if you end up selling your products for the

cheapest out on the market. I know I wish I would have had this head space talk when I first got started and that's why I'm

bringing it to you today. Eileen does talk a lot about digital products

because that's the world she's in but I want you to listen because the sales belief is the same

no matter if you're selling a physical product or a digital product now she talks about something that blew my mind about the

importance of naming your product. So make sure you listen to that part really

closely. You may even want to rewind it three times because she

shares the secret of what to call your items. Now think about how you can do this

with your product. My mind has absolutely been spinning with all sorts of ideas on how I can start testing this out with my pillow company.

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