Why You (and Your Company) Need to Experiment with ChatGPT Now

HBR IdeaCast

Harvard Business Review

Leadership, Entrepreneurship, Communication, Marketing, Business, Business/management, Management, Business/marketing, Business/entrepreneurship, Innovation, Hbr, Strategy, Economics, Finance, Teams, Harvard

4.4 • 1.9K Ratings

🗓️ 14 March 2023

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

The online application ChatGPT and its integration into Microsoft search engines have put generative artificial intelligence technology in the hands of millions of people. Early adopters are using them in their daily jobs, and preliminary academic studies show big boosts in productivity. Managers can’t sit on the sidelines, says Ethan Mollick, an associate professor of management at The Wharton School of the University of Pennsylvania. He argues that companies urgently need to experiment with ChatGPT and eventually develop policies for it. He explains the breakthrough, some promising uses, open questions, and what the technology could mean for workers, companies, and the broader economy. Mollick wrote the HBR article "ChatGPT Is a Tipping Point for AI."

Transcript

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0:30.0	Welcome to the HBR idea cast from Harvard Business Review.
0:41.0	I'm Kurt Nickish.
0:43.0	You don't have to be at the cutting edge of your industry or profession to be working on artificial intelligence.
0:54.0	You've probably already heard the term chat GPT that is if you're not using it already yourself.
1:01.0	Late in 2022 is when businesses of all sides and individuals started talking about how this easily accessible type of AI
1:09.0	really was poised to change work as we knew it really this time.
1:14.0	Chat GPT has burst into public consciousness by making it much easier for anyone to use it and see its potential
1:21.0	and use cases have been making headlines for reasons good and bad.
1:25.0	Even with this rapid distribution, companies are still very far behind in developing strategies, policies and best practices.
1:33.0	And that needs to change quickly according to today's guest.
1:38.0	He says the use of chat GPT AI could have something like a 50% productivity increase for some workers.
1:45.0	Companies need to know how to harness that power and they need to develop a strategy fast.
1:51.0	Ethan Mollick is an associate professor of management at the Wharton School of the University of Pennsylvania.
1:56.0	He's been researching and teaching on artificial intelligence and his work on innovation
2:01.0	and he's been using chat GPT himself and in his classroom.
2:05.0	He wrote the HBR article chat GPT as a tipping point for AI.
	...

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