Pushkin.

In 2001, Tommy Motola, then the head of Sony Music Entertainment, called Murder Inks Irv Gotti,

who at the time was working with the likes of Jay-Z, Ashanti, and DMX.

Tommy asked Gotti to do a remix of Jennifer Lopez's I'm Real,

which became a huge radio hit and led to more remixes with J-Lo.

In the world of hip-hop and crossover pop in the early aughts,

Irv Gotti was at the top of his game.

And then, admittedly, he messed up, big time.

In the latest season of Revisionist history, Malcolm Gladwell is looking

at the origins and consequences of mistakes, why we make them, the context in which we make them,

and what happens after we make them. Here's a story of Goddy's mistake and what it tells us

not about the individual who makes the mistake, but the witnesses who watch it happen.

Enjoy the episode and find more

revisionist history wherever you get podcasts. This is an I-Heart podcast, guaranteed human.

This guy calls me like seven in the morning.

My time he was south.

In 2001, the head of Sony music, Tommy Motola, called the rap producer Irv Gaudi.

At the time, Gadi worked with Jay-Z, J-Z, J-Rul, Ashanti, DMX.

In the hip-hop world of the early arts, he was at the top of his game.

He's like, yo, I need you to make a record.

And I said, what?

He said, make a record with J-Lo and put J-Lo and make it a duet.

...