Why Word of Mouth Is Becoming More Important | Ep. #1508

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 19 September 2020

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #1508, we explore why word of mouth is becoming more important. The cost of marketing is rising, so the best way to win is through word of mouth, and if you want good word of mouth marketing, you need to build something amazing! Plug in today and learn exactly what word of mouth is, how it travels, and how to tap into this new horizon in marketing! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Word of Mouth is Becoming More Important. [00:35] What word of mouth is and some examples of companies that get spoken about a lot. [01:11] Key findings about word of mouth from a Reforge article. [01:22] How much word of mouth travels on ‘dark social’: WhatsApp, text, and email. [01:45] Companies like Google are changing advertising, leaving a window for word of mouth. [02:17] If you have good word of mouth marketing, you’ve built a good product. [02:57] Build a brand first and then build products and services around it. [04:20] That’s it for today! [04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: Amazon Apple 'The Word of Mouth Coefficient' Google Kylie Jenner on Instagram Gary V Anthony Pompliano on Twitter Dave Perell WhatsApp Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your load time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel.
0:56.0	And today we're going to talk about why word of mouth is becoming more important.
1:02.0	So we should first define Neil what is exactly a word of mouth.
1:06.0	Word of mouth is what people say about you or your company when you're not even
1:12.3	trying to get them not necessarily your
1:14.2	brand and what they say behind your back that's more so the representation of your
1:18.0	band we're talking about word-to-mouth marketing is you know you create all this
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.