Why We Use the Color Orange On Our Website

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 5 March 2023

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2388, Neil and Eric talk about why they chose the color orange for their website. There are a surprising number of things to consider when choosing a color for your website. Regardless of which color you choose, it’s important that you follow a few simple rules and use the testing tools available to you! Tune in to learn why we decided to use the color orange for our website and discover some of the best ways to use AB and conversion tests to your advantage. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why We Use the Color Orange On Our Website. [00:57] How we used various tests to measure the efficacy of the color orange. [02:42] The research Eric did for the rebranding of Single Grain. [03:17] Why do your call-to-action buttons need to stand out? [05:44] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest. [05:54] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.9	Today we are going to talk about why we use the color orange on our website.
0:25.0	Funny enough Neil, someone reached out to me yesterday and they said, hey, we want to, I do
0:29.8	CRO work and recently I added about a million dollars to someone else's bottom line doing
0:34.5	CR. I was like, okay, great. Why don't you try leaving some notes on my website, so
0:38.6	single brain.com and let's see what you come up with. And so this person, the very first thing they say is like,
0:43.5	yeah, you use the color orange too much.
0:45.0	And orange has been proven that it is like one of the least engaging
0:49.0	or inspiring colors ever.
0:50.4	I was like, oh.
0:51.2	And then the rest of it was just like a bunch of like gibberish. I was like well but anyway that's just a funny story that's unrelated but let's go ahead you go first. So we ended up using the color orange not because we wanted to years and years ago my brother-in-law acquired a company called
1:05.2	Hello Bar. This is a long time ago. We no longer have the company. And there was these top bars that people
1:11.1	put on their website.
1:12.5	Like Sumo Me or apps and a sumo me.
1:15.1	App sumo, is it called app sumo?
1:16.7	What is it called?
1:17.7	Sumo me, is that the one that goes on the website?
1:19.2	They shut it down.
1:20.3	There's no more summa me?
1:21.3	Uh-uh.
	...

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