Why We Spent $46,452 on Marketing School | Ep. #697

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 28 June 2018

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #697, Eric and Neil discuss why they spend so much money on this podcast. Tune in to hear why giving something away for free can be a good idea. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why We Spent $46,452 on Marketing School [00:42] Eric and Neil enjoy doing this podcast. [01:15] They struggled with quality and methods at first, but eventually found their stride. [01:21] Now, they spend money on intro and outro music, editing, studio time, etc. [01:40] Ads and hosting are another expense. [02:05] Neil doesn’t like spending money if he doesn’t have to. [02:49] Eric thinks he has made at least $100,000 from producing this podcast, while Neil thinks he has made $0. [03:22] Neil does the podcast because he believes in the “rule of seven”. [03:40] The podcast is one of the seven touchpoints he uses to remain top-of-mind. [04:20] Marketing is going to get harder and harder, so having multiple touchpoints is important. [05:00] Eric and Neil could make more money monetizing the podcast, but they have decided it’s more beneficial to keep it free. [05:15] This podcast was on the Entrepreneur Network, but they didn't want to read ads during the show, so they got booted. [05:50] Conservatively, they could be making $200,000/year off the podcast alone. [06:10] They believe you should do things for free as long as you enjoy it and something good comes from it. [06:50] They are playing the long game. [07:10] Sometimes, they get great ideas while working on the podcasts the end up making them money. [07:50] That’s it for today! [07:53] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your low time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about why we spent 40,000, 46,452452 on marketing school.
1:05.0	Neil, why do we spend that much money on this thing?
1:08.0	Like, why do we even like do this?
1:10.0	I think we enjoy it.
1:12.0	At least I know you and your whole technically already know we both enjoy or else we wouldn't have done it
1:16.7	I would quit by it. We're literally sitting next to each other. It's been two years
1:20.0	has it really been two years? Almost two years. Oh wow that's crazy. Mm-hmm and it first started we were in Vegas
1:27.4	in my condo at that time. Yep and we recorded the first 10 episodes and you turned off the AC and it was like 110 degrees and it got
	...

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