This is the Gary V. Audio Experience.

I think that one out of every tube, one more likely two out of every three people in here

that are a co-founder are not pure bread actual entrepreneurs and are making a mistake

in starting a company.

And let me explain what I mean by that.

And I know that's a RAS and it's like a tough thing to say, but it leads to a bigger

conversation of self-awareness.

I'm not saying it like I'm cool I am, you aren't.

I'm saying that we are living through a narrative time right now where over the last

half decade entrepreneurship has been glorified to an extreme where everybody just feels

that they're entitled and should and it's attractive to start a company and what they're

really doing is not putting themselves in the best position to succeed and are wasting

time, hurting their brand, losing people's money, doing a lot of things that won't

help them and stunting their own growth because they would have been incredible number

twos, threes, fours and five, you have a lot of people that are built DNA wise and skill

wise and have studied and went through school and have been formed and have trained to be

unbelievable consultants at Bayne and McKinsey and other places have a great career and then

get involved in entrepreneurial ventures where they can leverage the monies they made

and invest in things of that nature who are starting consumer apps, out the gate and

have no fucking clue how to be a true bread entrepreneur because they don't have the stomach

to deal when the market says go fuck yourself right and so that's a problem and more importantly

that problem bless you and that problem is about to be at its head because there's a lot

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