Why We Abandoned Facebook Video Longer Than Two Minutes

Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner

Social Media Marketing, Business, Marketing

4.8 • 1.6K Ratings

🗓️ 24 October 2018

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Earlier this week, we made the decision to stop publishing three weekly shows on Facebook. I'd like to share some important marketing lessons we discovered and a resource I think you'll enjoy.

Here's the video I released on Facebook, announcing the move: https://www.facebook.com/smexaminer/videos/279608756015802/

Here's why we killed two shows and moved a third one over to YouTube.

Show notes: https://www.socialmediaexaminer.com/why-we-abandoned-facebook-video/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0	Does your agency create websites or landing pages for your clients?
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0:30.0	Visit Wicks.com slash Studio and get started today.
0:35.0	Hey, just a quick reminder, social media marketing world is coming very soon.
0:40.0	Here's two of our keynote speakers that you're not going to want to miss.
0:43.7	First, Paul Ritzer, founder of the Marketing AI Institute,
0:48.0	will present Beyond ChatGPT.
0:51.1	How to Power Your Marketing with generative AI.
0:54.1	Second, best-selling author Andrew Davis will present digital doppelganger,
0:59.9	how to supercharge your content and your work using the magic of AI.
1:05.6	Grab your physical or virtual tickets today at social media marketing world.
1:11.2	info. Hey there Mike Stelsner coming to you with an unedited and unscheduled podcast episode.
1:19.0	And the whole episode is about why we abandoned Facebook video that is longer than just a few minutes.
1:26.6	In order to give you context, I'm going to play a two minute video for you that we published on Facebook on October the 19th 2018 and then I'll
1:37.4	give you a little more commentary.
1:38.6	Hey there Mike Stelsner, founder of Social Media Examiner with Public Service announcement for you.
1:43.8	This week we made the very difficult decision to cancel three of our long-form shows off of
1:49.7	Facebook.
1:50.9	The three shows that we've decided to cancel are first of all the journey
	...

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