Why Videos Are Better Than Text Even Though They Don't Rank on Google | Ep. #679

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 10 June 2018

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #679, Eric and Neil discuss why videos are better than text content. Find out why you need to be incorporating videos into your marketing. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why Videos Are Better Than Text Even Though They Don't Rank on Google [00:41] Eric thinks videos are better than text. YouTube is the #2 search engine in the world and videos can rank on the front page. [00:55] Because we all have faster internet, video content in rising in popularity more so than before. [01:05] Neil thinks text generates long-term search traffic that can’t be beat. [01:28] In an ideal world, you would do video and text. [01:45] Video is time consuming, harder to rank, harder to go viral, etc. [01:57] Even so, the people who watch are more engaged and conversion rates are higher. [02:10] Incorporating video into your blogs is a great method. [02:40] At conferences, Eric and Neil get great responses from the videos they post. [03:00] If you can’t get high view counts, get other sites to embed your video. [03:10] Add subtitles and translations to your videos to reach a wider audience. [03:25] Anchor.fm can make a video for you from your audio podcast. You can then post it to Instagram and Facebook. [04:05] Eric and Neil know recording in a studio is better than recording a podcast at home. [04:30] Neil’s office does sales presentations over video. [04:45] They also do a lot of video conferencing. Because of their casual dress code, everyone keeps a dress shirt around to throw over their more casual clothes. [04:55] Videos build relationships and deeper connections. [05:08] That’s all for today! [05:12] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time.
0:51.3	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about why videos are better than text
1:00.0	even though they don't rank on Google.
1:02.9	So here's my feedback first.
1:04.6	So I think videos are better than text.
1:06.7	Just think of it this way.
1:08.1	LinkedIn is taking video more seriously now.
1:10.7	YouTube is the number two search engine in the world. Yes, it's owned by
1:13.2	Google and guess what a lot of these videos actually can end up ranking on the
	...

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