There's a corner of social media that's become really popular, and it includes moms in Utah who share their family's day-to-day lives.

Here is a day in the life on Lake Powell for a family vacation with my in-laws.

So today we are going to be showing you our

gender reveal video. Come along with me as I feed the calves at the dairy barn tonight with the

kiddos. This whole scene of mom influencers has just exploded in Utah.

That's our colleague, Zusha Ellenson.

I mean, I don't think there's a place elsewhere in the U.S. where there's more popular family influencers.

How would you describe the kind of content that comes from a lot of the mom influencers in Utah.

So it's all about very traditional home life, I would say.

So, you know, there's videos of people cooking for their kids.

Welcome to the Ballaratum Farm Kitchen.

Today we are making sourdough bread.

We're going to do...

Cleaning, gardening, all stuff around the home.

I'm just going to walk you through the products I use and the methods I use to clean my house.

We are all so tired from apple picking today.

I don't know.

And a lot of these families are enormous.

And there's just this incredible fascination across America with the intimate

details of these people's home lives. And so these influencers can take that fascination

and make money out of it. Oh yeah. I mean, this whole thing is a whole money-making venture.

Not only do they make money through their advertising on social media,

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