Why Undercharging in Your Business is Hurting Your Impact + Accessibility
Limitless Life
Melyssa Griffin
4.9 • 824 Ratings
🗓️ 7 July 2020
⏱️ 21 minutes
🧾️ Download transcript
Summary
Today’s topic is a question I get all the time on Instagram, by email and from people in my mastermind groups, which is why I really wanted to record a podcast episode about it. In fact, this very thing may be holding you back in your business and in the ways that you can impact people.
I’m going to talk about the desire to make your work accessible, and as a result, you underpricing your products or services to so that your ideal customers can afford them. Have you been stuck in the same pricing structure you’ve been at for awhile now? If this sounds like you, then you’re going to want to listen to this episode.
As always, I thank you for listening and I would love to hear your thoughts. DM me on Instagram, @melyssa_griffin, and let me know the impact that you’re going to be able to create from this new place of true generosity in your business!
Transcript
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| 0:00.0 | I'm Melissa Griffin and while I was in my 20s, I turned a hobby blog into a multi-million |
| 0:05.8 | dollar company. Now, what I've discovered after working with thousands of entrepreneurs is that |
| 0:10.6 | the greatest thing standing in the way of success isn't another business tactic or marketing |
| 0:16.3 | strategy. It's your own mindset. Now, I believe that you're meant for more than just the status quo. |
| 0:23.2 | So on this show, you'll feel like you're sitting down with a friend who's here to help you transform your fears and roadblocks into a truly limitless version of yourself. |
| 0:33.9 | It's time to upgrade your life and business from the inside out. |
| 0:38.7 | Let's do this. |
| 0:48.4 | What is up? Limitless Life. So this is a topic and a question that I get all the time. I get Instagram messages about it, emails, people in my masterminds who struggle with this as well. And so I thought, I'm just going to |
| 0:56.0 | record a podcast episode about it because it's such a meaty and important topic that might be |
| 1:01.6 | holding you back in your business and in the way that you can impact people. So the topic that |
| 1:07.1 | we're talking about is this desire to make your work accessible. So in valuing accessibility, |
| 1:16.5 | you underpriced your products or services because you're afraid that if you charge too much or if you |
| 1:23.2 | raise your prices, then the people that you want to serve won't be able to afford it anymore. |
| 1:30.3 | And so you keep yourself kind of stuck in the same pricing that you've been in for a long time |
| 1:36.5 | because you're afraid to raise your prices and leave those people behind. |
| 1:42.4 | Does this sound familiar at all? |
| 1:43.8 | Is this ringing any bells for you? |
| 1:46.0 | Well, here's the way that I look at this topic. And if you're wondering, well, should I raise my |
| 1:50.5 | prices? How do I keep my work accessible? What if I want to help a lot of people and I don't |
| 1:56.4 | want price to be a reason why they can't work with me. Here's how I feel. You can have a business |
| 2:02.7 | or you can have a nonprofit. But if you try to have both at the same time, you are fragmenting your |
| 2:10.3 | energy and you're not accomplishing either one. Now, that might sound controversial, but I have a few ways that you can incorporate |
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