Why true success goes beyond profit with Chobani founder Hamdi Ulukaya
The TED Interview
TED
4.4 • 2.5K Ratings
🗓️ 2 May 2024
⏱️ 39 minutes
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Summary
To get a free copy of the Infectious Generosity book, visit ted.com/generosity
Hamdi Ulukaya, the founder of Chobani (a company with expected valuation in the billions of USD) claims to be an “anti-CEO” of sorts. That’s because he cares about one thing more than profit — people. Chris asks Hamdi about how he uses his business to make the world better for both employees and customers, the difference between profit and true wealth, and what we can do, in and outside of business, to combat global inequality.
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Transcript
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| 0:00.0 | Ted Audio Collective. Hello there. This is Chris Anderson. Welcome to the TED interview. In this season of the |
| 0:17.3 | TED interview we're diving into an idea I've become obsessed by, infectious generosity. So far in the season we've learned |
| 0:25.3 | about generosity through the lens of psychology, art, philanthropy and online |
| 0:30.1 | community building. Today we're focusing on the role that business might play. Now, |
| 0:37.3 | many people's reactions to business, certainly to capitalism in general, is that it's the |
| 0:41.7 | antithesis to generosity. It's all about greed, about |
| 0:45.1 | maximizing shareholder returns. But I've become intrigued by the growing number of |
| 0:51.1 | voices out there seeing a different possibility for business, |
| 0:55.0 | that there are compelling ways in which businesses can actually embrace generosity in various different forms and still thrive. |
| 1:02.0 | Our guest today has been a pioneer in this way of thinking. |
| 1:06.9 | He's Hamdi Ullokaya, the founder of Chabani, a wildly successful yogurt company. |
| 1:14.0 | Hamdi attributes that success in large part to the fact |
| 1:16.8 | that he's anchored his company around kindness, |
| 1:20.5 | both to his employees and to the community at large. |
| 1:24.0 | He came and spoke at Ted a few years ago, |
| 1:27.0 | outlining what he called the anti-CEO playbook, |
| 1:31.0 | his guidelines for turning traditional business thinking on its head. |
| 1:35.1 | So I honestly can't wait to coming tomorrow? |
| 1:54.0 | Dozens of podcasts promise to bring you the latest news and the latest trends. |
| 1:58.0 | But where's the so what? Why does it matter? |
| 2:01.0 | And what does it all mean for you? |
| 2:02.0 | BCG's flagship podcast, The so what? Why does it matter? And what does it all mean for you? |
... |
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