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Perpetual Traffic

Why Traditional Marketing is Dead and What's Taking Its Place with Dmitri Smirnov

Perpetual Traffic

Tier 11

Business, Marketing, Entrepreneurship

4.7 • 867 Ratings

🗓️ 17 October 2023

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Embark on a journey through the uncharted territories of marketing with Dmitri Smirnov who dares to challenge the status quo, intertwining the seemingly opposing worlds of raw creativity and meticulous data analysis. Dmitri, even as a 16-year-old, was obsessed with dissecting data, tracking everything from gas station metrics for personal insights to navigating the complex realms of client CRM data in his professional stride. Listeners will traverse through narratives of a young data geek, evolving into a maestro who doesn’t just conduct marketing campaigns but composes symphonies of strategic and spontaneous maneuvers. Engage with tales that don’t merely share strategies but weave stories that linger, offering a fresh, audacious, and slightly rebellious perspective on steering through today’s marketing wilderness, ensuring an adventure that promises more than just insights but experiences that resonate.

Chapters:

  • 00:00:00 Diving into Dmitri's World: Exploring the Acclaimed 'Anno Dimitri' Agency
  • 00:01:52 Trust-Building in Luxury Markets: Navigating High Ticket Client Relationships
  • 00:06:31 Revolutionary Content with Aigen: AI-Powered Realistic Video Generation
  • 00:10:06 Elevating Excellence: The Indispensable Role of Quality and Creativity in Digital Longevity
  • 00:12:00 Unshackling Creativity: Cultivating a Subconscious Overflowing with Knowledge and Inspiration
  • 00:16:04 The Critical Pivot: Refocusing Marketing Strategies to Emphasize Creativity in 2023 and Beyond
  • 00:20:42 Charting the Course of Future Advertising: Addressing Client Issues and Developing High-Value Solutions
  • 00:23:05 Leveraging Assurance: The Sales and Trust-Building Impact of Amazon's Return Policy
  • 00:28:58 The High-Ticket Client Pathway: Insights into the Lead-to-Purchase Journey
  • 00:32:28 Strategic Authority Positioning: Harnessing Celebrity Clientele and Digital Marketing Tactics
  • 00:37:39 Elevating Above the Crowd: Differentiating Yourself Amidst a Sea of Aggressive Networkers
  • 00:42:55 The Quick Unsubscribe Solution: Forming Genuine Connections through Captivating Offers
  • 00:48:33 The Value of Mastermind Groups: Navigating Personal and Professional Growth
  • 00:51:37 Unlocking Your Profit Potential: Mastering Sales Techniques to Propel Your Success

LINKS AND RESOURCES:


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Mentioned in this episode:

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

https://www.NEXTInsurance.com/perpetual

https://www.activecampaign.com/

www.AdRoll.com/PT

Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here.

0:02.3

With something that could seriously upgrade your top of funnel ad game, if you've been a

0:07.4

PT listener for any period of time, you know that we talk about top of funnel all the

0:10.8

time and how challenging it is for you to get quality top of funnel clients or leads

0:17.8

or customers and then convert them typically at bottom of funnel.

0:22.8

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:39.9

but they pair it with display retargeting. So you're hitting the audiences with a complete approach.

0:46.4

You reach them, then you remind them, and then you collect the revenue. It's a strategy designed

0:52.6

to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with Ad Critter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:12.9

And the match rate is awesome.

1:15.0

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCritter, we twisted

1:28.7

their arm to get us a great deal for you, the PT listener. They are offering a special deal for

1:34.3

y'all, and that is you can get a $500 campaign credit, meaning $500 in free money to test out the

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