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The Journal.

Why Three Media Giants Are Betting on Sports Streaming

The Journal.

The Wall Street Journal

News, Daily News, Business News

4.25.8K Ratings

🗓️ 12 February 2024

⏱️ 16 minutes

🧾️ Download transcript

Summary

While the National Football League was getting ready for yesterday’s Super Bowl, major news was announced that caught high-level NFL executives off guard: Disney, Fox and Warner Bros. Discovery said they are teaming up to create a new sports streaming service. WSJ’s Joe Flint explains what we know about the new venture and how it could change sports broadcasting. Further Reading: -ESPN, Fox and Warner Team Up to Create Sports Streaming Platform -Why Three Media Giants Made a Hail Mary Bet on Sports Streaming Further Listening: -ESPN’s Big Bet on an F-Bomb-Throwing YouTube Star -How Americans Watch Sports is Changing Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Yesterday, tens of millions of people tuned into the biggest sporting event of the year,

0:11.9

the Super Bowl.

0:12.8

It's there!

0:14.4

Jack Pot, Kansas City!

0:17.4

But a few days before the event, the National Football League was blindsided by some major news.

0:24.7

E.S.P.N. Fox and Warner Brothers Discovery

0:29.9

announced they're teaming up to create a new streaming service, a venture that by some estimates

0:36.7

will include more than half of US sports rights.

0:41.1

Our colleague Joe Flint says the deal had been top secret.

0:45.0

When they were developing this, it was Project Raptor.

0:49.0

Raptor was the code name for the development of this streaming service.

0:54.4

I don't know why Raptor, but that was it.

0:59.2

Why are they teaming up?

1:01.6

What's behind this?

1:03.3

Well, these are dinosaurs trying to figure out

1:05.9

how to stop the meteor storm from killing them.

1:11.8

Cable subscriber growth, well, that's an oxymoron, the number of cable

1:16.6

subscribers are going down and with that means less revenue from subscribers, less revenue from advertisers.

1:24.0

So these companies recognize that they need to pivot to the future,

1:29.0

which is streaming.

1:30.0

In many ways, you know, it's a Hey O' Mary.

1:36.0

Welcome to the journal, our show about money, business, and power.

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