Why Three Media Giants Are Betting on Sports Streaming
The Journal.
The Wall Street Journal
4.2 • 5.8K Ratings
🗓️ 12 February 2024
⏱️ 16 minutes
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| 0:00.0 | Yesterday, tens of millions of people tuned into the biggest sporting event of the year, |
| 0:11.9 | the Super Bowl. |
| 0:12.8 | It's there! |
| 0:14.4 | Jack Pot, Kansas City! |
| 0:17.4 | But a few days before the event, the National Football League was blindsided by some major news. |
| 0:24.7 | E.S.P.N. Fox and Warner Brothers Discovery |
| 0:29.9 | announced they're teaming up to create a new streaming service, a venture that by some estimates |
| 0:36.7 | will include more than half of US sports rights. |
| 0:41.1 | Our colleague Joe Flint says the deal had been top secret. |
| 0:45.0 | When they were developing this, it was Project Raptor. |
| 0:49.0 | Raptor was the code name for the development of this streaming service. |
| 0:54.4 | I don't know why Raptor, but that was it. |
| 0:59.2 | Why are they teaming up? |
| 1:01.6 | What's behind this? |
| 1:03.3 | Well, these are dinosaurs trying to figure out |
| 1:05.9 | how to stop the meteor storm from killing them. |
| 1:11.8 | Cable subscriber growth, well, that's an oxymoron, the number of cable |
| 1:16.6 | subscribers are going down and with that means less revenue from subscribers, less revenue from advertisers. |
| 1:24.0 | So these companies recognize that they need to pivot to the future, |
| 1:29.0 | which is streaming. |
| 1:30.0 | In many ways, you know, it's a Hey O' Mary. |
| 1:36.0 | Welcome to the journal, our show about money, business, and power. |
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